INSIGHTS
Cloud Speed Circuit
Built with India’s Only AI-Powered, IP-Backed Channel Transformation Accelerator In a market…
The Heroine's Journey: Beyond by Zoya
Zoya, from the House of TATA, redefined luxury jewelry marketing with the…
Cloud Champions 11
India’s Only Structured 60–90–180 Day Channel Growth Framework for SMB Cloud Acceleration…
Rare Stories: Dabur Meswak’s Digital Tale
Dabur Meswak’s 'Rare Stories' campaign addressed the knowledge gap about the Miswak…
#ChooseBlackForWhite: Dabur Charcoal's Bold Narrative
In a crowded oral care market, Dabur Charcoal redefined Gen Z and…
C2FO: Empowering MSME Growth with Innovation
C2FO, a global leader in capital funding, aimed to address the working…
Smarter Leads the Future: Lenovo's CIO Engagement Redefined
Lenovo collaborated with us to redefine their engagement with CIOs across the…
Traffic Hai Roak Lo: Turning Awareness into Action
In partnership with Missing Link Trust, the Traffic Hai Roak Lo campaign…
The Interactive AV Journey of Fenix 2.0
To address the challenges of a dynamic business industry and to effectively…
Redefining car services with StopWash’s App
Pulp Strategy helped StopWash launch in the market with a bang! In…
Revving Up Retail: Bajaj’s Global Store Synergy with Pulsar and…
Bajaj Auto wanted to create a section in their stores across the…
#WorkTogether: Indeed’s Breakthrough Campaign at Manyata Tech Park
Indeed approach us to connect with 57 corporates at Manyata Tech Park,…
Social Media Strategy Reviving Renaissance Living Space's Market Presence
Renaissance Living Spaces (RLS) experienced a market slump due to the advent…
Breaking the Clutter: HTC’s Creative Journey Across Channels
As the communications partner of HTC, we always sought to push the…
Campus Connect: Amazon's Ambassador Program for Delhi and Bangalore
As part of the Amazon Campus Ambassador Program, we created a landing…
Reaching 1.9 million with Bajaj Allianz’s Tax-Saving Campaign
Bajaj Allianz offers some of the best tax-saving instruments and is a…
Branding That Tastes Good: Veeba Foods’ Exhibition Success Story
We helped Veeba Foods make its presence felt through well designed and…
Shell India on a Roll: Building Loyalty with Activation Program
Shell India wanted to scale up its face-to-face customer engagements to build…
Empowering Education: Microsoft Connects with Teachers, Students, and Partners
We organized a series of events and exhibitions for Microsoft Education to…
Boosting Conversions: Motorola’s E-Commerce Breakthrough
Motorola had a long-standing reputation for high performing and super stylish mobile…
From WhatsApp Chats to Social Media: ICICI Pru Precious Life…
ICICI Prudential Life Insurance's new product, ICICI Pru Precious life was specially…
The Fitness Formula: Proburst's Nationwide Launch
Proburst was planning the nationwide launch of their new protein drink. Pulp…
Avon’s Makeover: Influencers, AR Filters, Engaging Campaigns and much more
Avon was considered a traditional brand and facing the challenge of successfully…
Empowering Voices: Oxfam India’s B2B and Internal Communication Success
Oxfam India works in the area of 'Right to life with dignity…
Transforming Tomorrow: Enquero's Digital Journey Unveiled
Enquero wanted to showcase their digital transformation services through a website. We…
From Artisans to Millennials: Positioning Indha and Literacy India Digitally
To assist Literacy India and Indha in establishing a strong social media…
Empowering Growth: CAPL's Digital Strategy for Inclusive Impact
To achieve inclusive growth and sustainable development, CAPL partners with various foundations…
Canon Anubandh: Strengthening Bonds Through Personalized Connections
Canon is known for its quality products that strike a chord with…
Streamlining Engagement: Shell Lubricants' Centralized Event Hub
Shell Lubricants is known for its exciting engagement activities with their audiences.…
12 Destinations, One Lifestyle: Reboot Life’s Global Campaign
Reboot life had a specific challenge, and it was to launch the…
Fueling Brand Affinity: Birla Tyres’ Digital Campaign for B2B and…
Birla Tyres wanted to create a stronger brand presence on social media…
Launch for Loyalty: Agaro’s Strategy to Stand Out on Social…
The objective of the campaign was to launch Agaro on social media…
In-Car Purity through Phillips GoPure's 4-Stage Targeted Digital Campaign
While all our efforts are aimed at reducing outdoor air pollution, the…
Shops Plus’ Video Series Campaign Revolutionizes Contraceptive Awareness
There are many common myths about contraceptive pills in our country. In…
Always-On Engagement: Jiva Ayurveda’s Strategy to Capture and Convert
Always-on content is a great way to keep your core target audience…
Capturing Her Story: Canon’s Women’s Day Workshops Reach 6.6 million+
To commemorate Women's Day 2017, Canon came up with a brief for…
Origo Commodities’ WhatsApp Campaign Boosts Brand Awareness
When WhatsApp marketing wasn't the norm, we conceptualized a successful campaign on…
The Heartfelt Connection: Incom Mail’s Digital Love Story
In today’s digital age, communicating has become super-fast but is devoid of…
Computer Se Badho: Empowering Students with Microsoft India's E-Learning Hub
For Microsoft India, our team at Pulp Strategy created an engaging website,…
Convenience at Fingertips: Redefining Luxury with Seamless Booking Solutions
LuxePass is an online booking-based marketplace that lets users avail services like…
The Sales Mastery: Instappy's Seamless Tracker for Team Efficiency
Instappy Sales Team Tracker app is a comprehensive solution that enables our…
The Short Film Odyssey: Discover Film's Global Streaming Revolution
Discover film is instrumental in mainstreaming the short film genre. The company…
Croma Tablet: Elevating Sales with Customized Video Walkthroughs
Video is changing the way we do business every day. For a…
Exxon Mobil: Engaging Audiences with a 3D Walkthrough Safety Guide
Walkthrough videos are a great medium to introduce, launch and make the…
Galaxy Awards 2016: Stanley Black and Decker’s Tribute to Their…
Stanley Black and Decker wanted to organize Galaxy Awards 2016, an award…
Alia Bhatt Champions Philips Beauty Range in Exclusive Webisodes
Philips India, the leading lifestyle brand for male and female grooming gadgets,…
Arjun Kapoor Unveils Philips Pro-Skin Trimmer with a Grooming Experience
Roping in Arjun Kapoor to unveil the Philips Pro-Skin Advanced Trimmer, we…
Engaging Young Innovators: Microsoft’s ICT Dehradun Conclave for Schools
Microsoft wanted to organize a conclave in Dehradun inviting schools using Microsoft…
Philips Hue and Shruti Hassan Light Up Cyber Hub with…
Philips wanted to promote Philips Hue, a range of excellent lighting systems…
Philips Avent: Driving 50% Growth with Niche Campaign for Breastfeeding…
When your brand caters to the niche of breastfeeding young moms, then…
Philips: Sparking Conversations Around Male Grooming with Engaging Vox Pop…
Philips wanted to position its Body Groomer range as the one stop…
Intel’s ‘TimeForNewLearning’: Sparking Creativity through Integrated Campaign
Intel wanted to showcase technology as an engine for infinite possibilities of…
Philips Hue Dome Brings Lighting to Life with Stunning 4K…
To familiarize Philips's target audience with the new Philips Hue, we wanted…
Philips Hue Dome Timelapse
To demonstrate the effectiveness of Philips Hue, we conceptualized a dome-like structure…
Microsoft - Future Decoded
Digitization is rapidly evolving the way we run business. The companies that…
Microsoft in Education
Testimonial videos are a great way to build brand credibility. Produced at…
Smartworks
It is common knowledge that a dull office space makes for no…
Proburst - Desh ka fighter
When Pulp Strategy was devising the campaign for Proburst to help them…
PSI Masti Condom Launch
When we were approached to conceptualize a brand film for Masti condoms…
Birla - Pange Lal - Don't Drink and Drive
In this film, we wanted to promote awareness about staying alert while…
Setting the Prime Video Mood at IIT Bombay Mood Indigo'19
Setting the mood at IIT's Mood Indigo '19 was the top priority…
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Promise of health - Housewife
A mother's responsibilities towards her child trump everything in her life. This…
Philips Shaver
A disruptive activity is of utmost importance to get your target audience…
Making brands more relatable and lead nurturing more effective
Our journey with Oracle began with a simple goal in mind and…
An inspiring journey of ‘Desh Ka Protein’
Proburst, a health supplement brand that’s made in India and made for…
Barco - Digitale (A study of untied B2B solutions)
Barco wanted to overcome the challenge of engaging their B2B clients digitally…
Tupperware
Tupperware, a brand that’s known for being the smart choice of smart…
Philips Avent Case Study
Philips Avent wanted to reach out to today’s millennial moms and help…
Tech for All: Intel’s Groundbreaking Initiative in Non-Urban India
Intel wanted to create opportunities in non-urban India with the help of…
Unlocking Potential: HP Laptops Inspiring the Next Generation of Students
According to a research, students use their digital devices mostly to browse…
Hero Electric – When content electrified a million hearts
Hero electric wanted to create brand awareness, improve engagement and product desirability.…
DIY Video: Oriflame - Beauty
DIY videos are an effective tool to appeal to a much larger…
Ola - Ola Driver Behaviour
OLA – a brand that has built on trust. To educate the…
Promise of health - Doctor
A mother's responsibilities towards her child trump everything in her life. This…
Tupperware - Make Life easy
A mother has many roles to play during the day. From packing…
Think Gas - Brand Launch
Consumption of energy comes at a very harmful price and it's time…
Redefining Fashion Credibility: Tata Cliq’s Digital Social Experiment
Tata Cliq wanted a groundbreaking campaign to increase its brand credibility amongst…
The Perfect Meeting Spot: HP EliteBook x2 Campaign at DLF…
Work environments are developing at a rate quicker than ever. To advance…
Laugh Riot: Comicstaan 2 Takes Over Mithibai College with Amazon…
The art of comedy is no joke. This is exactly what Amazon…
Alcobrew - Golfer's Shot Limited Edition Pack Launch
In this product video for Alcobrew's Limited Edition Pack launch for Golfer's…
Amazon Prime Video: Amplifying Campus Presence with Ambassador Programme
Recognizing that students are an integral part of Amazon Prime Video's customer…
The Ride of a Lifetime: Trails of India’s Digital Revolution…
The objective was to take biking to its long deserved space and…
Philips Body Groomer: Normalizing Manscaping with Insight-Driven Content
India is the world’s largest youth economy with 50% of its population…
Campaign Tracker App: Empowering SMEs with Intelligent Campaign Management Solutions
Campaign Tracker App by Pulp Strategy is available as a white label…
Rescue 'em - Android and iOS game
Rescue 'em packs the excitement of being at a carnival with a…
Philips #SpeedStyle
Brief: Philips, the pioneer in personal styling and grooming wanted to bring…
MS Lync’s Workplace Revolution: Driving Communication at CTS
Brief: The objective was to create awareness around MS Lync at different…
Philips Takes the Lead: L.E.A.D. Annual Team Meet in Colombo…
Brief: The brief was to design and execute a highly engaging, unique…
The Big Leap: Philips Inspires Budding Marketers with Campus Challenges
Brief: Philips India wanted to reach out to budding marketers and trendsetters…
#SpeedStyle: Philips Crowns India’s Fastest Style Icons
Brief: Philips, the pioneer in personal styling and grooming wanted to bring…
Micromax Canvas Tab
Brief: Daily contests to be designed on social media in order to…
SAAR - Medical India Treatment
Brief: Medical India Treatment facilitates unparalleled medical treatment for all who are settled…
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Campaign Tracker: A White Label Solution for Effortless Campaign Management
Campaign Tracker App by Pulp Strategy is available as a white label…
Blending Technology with Fun: A Carnival-Themed Game of Animal Rescues
Rescue 'em packs the excitement of being at a carnival with a…
Vuclip: The Ultimate Streaming Powerhouse for Emerging Markets
Vuclip is a media streaming website for the emerging markets. It showcases…
Healthcare Redefined: India’s Premier Medical Tourism Platform
A medical tourism based SME startup in India that facilitates unparalleled medical…
Google+ Goes Live: Turning India’s Top Campuses into Hubs of…
Brief: Google India wanted opinion leaders within the early adaptor youth- 18…
Bandhan: Strengthening Business Relationships with Custom Gifts and Cultural Influence
‘Bandhan’ translates to mean – ‘a strong bond’ or ‘strong ties’ and…
Intel Inside, Learning Outside: A New Way to Bond with…
Brief: Intel inside is a well-entrenched paradigm in the consumer psyche in…
Streamlining Choices: Intel’s Psychometric Tech Campaign for First-Time Buyers
Brief: Intel is a market leader in the microprocessor category and computing…
Facebook Powerplay: Boost Your Business with Custom Apps
If you have set up a Facebook page to use as a…
Higher Ed Unlocked: Transforming Student Careers with Real-World Tools
Higher Ed was envisaged as an annual program, taking higher education institutes…
Facebook Fuel: Custom Apps That Drive Business Growth
If you have set up a Facebook page to use as a…
Digital media campaign: Higher education institutions
Higher Ed was envisaged as an annual program, taking higher education institutes…
Gear up in 60 seconds for campus
Youth today are in a tearing hurry, we kept in step with…
AR for Brands: Making Retail, OOH, and Events More Engaging…
Augmented reality (AR) is the new buzzword and augmented reality games have…
Philips #StyleTurf
Brief: Philips, the styling brand for young India was looking to aggresively…
Dance of the Don: Microsoft Windows’ Flash Mob Goes Viral
Microsoft India partnered with the Movie of The Year - Don 2…
Intel Inside? More Like Intel Inspired – Sparking #timefornewlearning
Brief: Intel Inside is a well-entrenched paradigm in the consumer psyche, in…
Celebrating Success: Distributor’s Day Brings Frontline Heroes Together
Disty Day or Distributor’s Day is a strong R&R program that delighted…
Michelin Power Pilot program
Brief: Michelin India was preparing for the launch of the first Radial…
The Big Leap with Philips: Social media marketing
Too many times we have resorted to creating microsites for campaigns, spending…
Get Social? A live case study with Google
Brief: Google launched Google+ pages for brands in the competitive social networking…
Learn with Yahoo
Brief: Internet usage in India was set to double. The aim was…
Swaggr®: Bringing Custom Campus Gear to Life with a Seamless…
Ever wanted to create your own brand of accessories? Swaggr® is the…
Enhancing Retail and Experiential Campaigns with Near Field Communications
NFC stands for Near Field Communication. Browse, choose, review, download, connect with…
Philips Smarter Beauty: Where Style Meets Smarts at Every Shelf
The retail counters of Philips Smarter Beauty were designed in an…
More internet per hour with Chrome by Google
Brief: Establish and promote Google Chrome as the browser that provides for…
The Power Collab: When Apple and Reliance Joined Hands
Reliance in partnership with Apple launched the iPhone 4C and 5S…
Philips Epilators: Reinventing Confidence
In a market dominated by traditional depilation methods Philips, with its range…
Yebhi.com Goes Virtual – Shopping Walls in Café Coffee Day
Brief: Reach out and introduce consumers to their first online shopping experience…
Hyundai iDrive: Experience India on wheels
Brief: Hyundai Motor India launched a campaign where the special iTech edition…
Philips Trimmer launch by Arjun Kapoor
Content drives the world, at-least in the digital space. When Arjun Kapoor…
Annual sales kickoff: Philips India
Brief: The national sales team at Philips congregated at the Annual Year-end…
Distributor Day events: Microsoft
Disty Day or Distributor’s Day is a strong R&R program that delighted…
Philips Kerashine launch with Alia Bhatt
Philips India, the leading lifestyle brand for male and female grooming gadgets…
Be on [V] with Windows 8
Brief: Windows wanted to create a program to harness the energy of…
CXO events: Exclusive preview of the new Nokia Lumia
Brief: Nokia India was preparing for the first Windows Phone 7 launch…
Celebrations Unlimited with Windows 7
Brief: Software piracy has a significant impact on product, users, stakeholders and…
Croma tablet launch
Launching the first-ever tablet by Croma, powered by Windows 8 OS and…
The Essence of Togetherness
Brief: The campaign aimed to create a platform to reach out and…
Hyundai Global Youth Camp
Brief: Hyundai wanted to connect with the youth in an engaging manner,…
Yahoo F1 Renault Digi-Racer
Brief: Create awareness and excitement about Yahoo F1 Digi-Racer by driving experience…
I Love You Guys: Windows phone
Brief: Microsoft India was preparing for the first Windows 7 phone launch…
Chill out with Google at Sunburn
Brief: Sunburn the hottest event in Goa saw a further surge in…
Family Day: Microsoft channel partners
Brief: Microsoft India wanted to share experience driven delights with their partners…
Hai Dum? Asli Windows Ka
Brief: Back in 2012, the piracy menace in India’s largest IT markets…
Microsoft Cloud Coach: Empowering IT Professionals with Real-Time, Hands-On Trials…
Brief: To design a campaign for the launch of Windows Server 2012,…
Say No to piracy with Microsoft
Brief: India has been battling piracy for decades. Over the years, Microsoft…
Philips shows Alex a #newway2shave
Brief: India is primarily a wet-shaving market and men are accustomed to…
+You on your Google+ Campus
Brief: Google’s launch and rapid growth, since its incorporation has triggered a…
EMC India: B2B Engagement with a High-Tech Business Lounge on…
Brief: EMC India wanted to use an exclusive platform to connect with…
Windows 8: UCrew Campus Tour
Brief: Increase demos and trials for the new Windows 8, boosting product…
Windows 7: UCrew Campus Tour
Brief: Windows wanted to harness the energy of youth by building an…
Product videos: Know your Philips Barracuda
2015 will be the year of the video and the play button…
Product videos: Know your Philips KeraShine range
Dry and style in one go. With the Philips KeraShine ‘Airstyler’, women…
Philips Trimmer: Disruptive media launch
Content drives the world, at-least in the digital space. When Arjun Kapoor…
Influencer seeded content: Michelin Power Pilot
Michelin’s ‘Power Pilot’ campaign used social platforms and earned media via PR…
Men with style and Philips Trimmers: DIY video series
When Philips launched the all-new Trimmers, revolutionizing styling for men, we created…
Google Play AndroidLand experience
Google wanted to scale up the Android experience for customers by creating…
Go ahead wear those shorts!
In a market dominated by traditional depilation methods Philips, with its range…
Disruptive DM: Google Play Books
Carry the books you love, anywhere you go With billions of apps…
‘Bandhan’: Strengthening Bonds with a Spring-Inspired Direct Mailer Campaign
‘Bring home the freshness of spring’ ‘Bandhan’ translates to mean – ‘a…
Direct Mailer Campaign Featuring Customized Notebooks and Tags for the…
Work, love, laugh and play The direct mailer was created to mark…
Moody Men - Thank you for challenging us
In a competitive market, that evolves and grows by the day, it…
Hyundai’s Global Marketing Race: Competing for the Next Best Marketer
Hyundai’s third Global Marketing Camp saw participation from Indian colleges for the…
Conquering Future: NFC-Based Engagement Connecting Consumers and Brands
Establish a complete circle of consumer-connect with NFC – Near Field Communication. Browse,…
Personalizing Swaggr®: India’s First Crowdsourced App
Ever wanted to create your own brand of accessories? Swaggr® is the…
Intel: Redefining PC Relevance with Experiential Marketing and Consumer-Centric Campaigns
Brief: In the recent past, Intel made a critical and fundamental shift…
The Big Leap: Facebook-Powered Campaigns That Keep Audiences Engaged
Too many times we have resorted to creating microsites for campaigns, spending…
#timefornew learning
Brief: Intel Inside is a well-entrenched paradigm in the consumer psyche, in…
Philips shows Alex a #newway2shave
Brief: India is primarily a wet-shaving market and men are accustomed to…
