DIY videos are an effective tool to appeal to a much larger target audience. It is also a great way to educate consumers on how to use your product, about the features of your product and tell them about different ways to utilize them.
In a series of 3 DIY videos we conceptualized for Oriflame, we have a working-class lady in different situations, using a different product in each video. Each video tackles a different problem as Oriflame proves to be the solution of it all. This series of organic videos garnered immense awareness about the products and built loyalty for the brand as a whole.
