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    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

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    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

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    Strategy

    Automation with Empathy: Why the Future of Martech Isn’t Just Smart, It’s Human

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    Digital

    Your Funnel Isn’t Broken It’s Just Boring: How to Fix It with Thumb Stopping Creative

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    News

    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

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    Frequently Asked Questions

    • What is the meaning of re-factoring in coding?

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      Code re-factoring involves restructuring the computer code without changing or adding to its external behaviour and functionality. There are many ways in which it is done, including applying standardised, basic actions known as micro-refactorings.

    • Why is code re-factoring done?

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      It is done to enhance the efficiency and maintainability of the code and reduce technical costs. It is always better to clean up the code beforehand rather than pay for costly errors later. Simply put, it improves code readability and makes the AQ and debugging process smoother.

    • What is a code smell in programming?

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      Any characteristic in the source code of a program that could lead to deeper problems in the future is called a code smell in computer programming. It is very subjective and varies by language, development methodology and the developer.

    • How does re-factoring helps enhance software agility?

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      Continuous re-factoring can lead extend the life of software assets significantly. It can also enable users to experience value for years to come and ensure that the system keeps meeting business requirements.

    • What are the types of re-factoring?

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      Some of the main code re-factoring techniques include Red-Green Refactoring, Preparatory Refactoring, Branching by Abstraction Refactoring, Composing Methods Refactoring and User Interface Refactoring. 
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