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    Insightful and creative new-age Brand Strategy Services for your brand

    Pulp Strategy provides brand strategy and marketing services that help you build a distinct brand and create meaningful connections with your customers. We dive deeper into your business to uncover its compelling truths and use the insights generated to define your brand. Based on it, we infuse life into your brand model and brand identity.

    Our Award-Winning Campaigns Set the Standard for Global Innovation.

    • afaq DIGIES

      Afaq DIGIES

      Best Microsite - ZOYA
    • afaq DIGIES

      Afaq DIGIES

      Best Campaign in Personal Care - Dabur Charcoal
    • afaq DIGIES

      Afaq DIGIES

      Best B2B Campaign - Microsoft Cloud Champions 11
    • e4m

      E4m

      Best B2B Campaign - Microsoft Cloud Champions 11
    Design Smarter

    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
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    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Intelligent design systems that harness our interdisciplinary expertise

    Successful integrated branding helps brands increase recognition among potential customers and build loyalty among existing ones. It helps enterprises differentiate from the competition and clearly communicate the company’s offering and quality of product or service.

    01 Research

    • Brand Audit
    • Business Objectives
    • Stakeholder Analysis
    • Market Analysis
    • Brand Strategy Analysis

    02 Strategy

    • Refining the Focus
    • Brand Promise
    • Positioning Strategy
    • Brand Brief
    • Naming

    03 Design

    • Logotype + Tagline
    • Colour
    • Typography
    • Rules
    • Trial Applications

    05 Assets

    • Managinf the Assets
    • Changing Brand Identity
    • Launching Brand Identity
    • Communicating Brand Identity

    04 Touchpoints

    • Stationery
    • Digital
    • Collateral
    • Marchandise
    • Signage
    • Uniforms
    • Environments
    • Advertising
    • Vehicles

    Creative problem-solvers Customer experience builders

    As a brand design agency focused on optimising a brand’s potential, Pulp Strategy blends market insights and brand identity design services to conceptualise new brands and innovate on existing ones. We use a combination of strategy, implementation and marketing to develop relatable communication between your brand and its consumers.

    • Brand Insights

      Carrying out in-depth research to understand the market, target audience and the competition, we uncover a brand’s strengths, weaknesses, and opportunities.

    • Brand Audit

      Recognising a brand’s weaknesses and converting them into strengths is something we enjoy challenging ourselves with. Our brand strategy services are designed to evaluate brands, find new ways to propel them forward and help them remain relevant.

    • Brand Positioning

      Brand identity design is crucial for excellent brand recall and conversions. As one of the top strategic marketing companies, our focus always remains on using brand strategy services to maximise your brand's distinctiveness

    • Brand Strategy Consulting

      Even beautiful flowers need the right inputs to grow. Our brand strategy consulting wing employs research-driven methods to fuel the creative process.

    • Brand Development Services

      From creating a distinct brand identity design to aligning the brand with its business objectives, we implement solutions that strengthen the bond between a brand and its intended target audience. Graphics, visuals, content, collateral, and extensions are just the start.

    • Brand Marketing Services

      It's hard work to continually remain relevant in the face of ever-changing consumer beliefs, trends, and needs. Our brand marketing services focus on helping brands create a link between their offerings and their customers’ needs and maintaining constant consumer engagement.

    • Professional Logo Design services

      What enables customers to identify a brand? The logo is a brand’s unique identity. We help brands create professional and stunning appealing logos.

    • Corporate Identity Design Agency

      Brand assets are what keeps a brand distinct. From the font and logo, typography and colour palette, creating a distinctive corporate identity is extremely important for brands to stand out. We identify brands’ persona and bring them to life on paper.

    Accelerate Innovation

    Groundbreaking strategy, new technologies and powerful digital practices. Get a quick look at our showreel as we complete a decade of “being more”.

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    Insight Hub: Your Resource Oasis

    Ai Humanoid

    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

    news

    Article

    Design

    Unveiling the 2024 Marketing Secret Weapon: How UI/UX Design Creates Brand Magic

    Posts

    Article

    Design

    Is Human-Centered Design (HCD) the Key to Crafting Emotional Experiences?

    Posts

    News

    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

    news

    Frequently Asked Questions

    • What is a good branding strategy?

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      A good branding strategy is focused on the target audience. Brands that succeed and remain relevant for a long time clearly identify their prospective consumers and then focus their energy and resources on converting them into their valued customers.

    • What is the difference between brand strategy and marketing strategy?

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      A brand strategy is a long-term plan for the growth and development of a brand. On the other hand, a marketing strategy evolves from time to time, depending on budgets, consumer trends, and success metrics derived from consumer data.

    • Why do you need a professional logo?

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      Logos are visually captivating images that help in grabbing people's attention. Whether it is being viewed by a customer, prospect or partner, a brand's logo forms the foundation of your branding identity. It helps you set yourself apart in the minds of people while acting as a strong business identifier.

    • Why is a brand audit important?

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      If a business is not aware of its strengths and weaknesses, it will find it hard to grow and prosper. Conducting a brand audit enables brands to adopt innovative ways to maximise market relevancy.

    • How do you assess a brand?

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      Brand assessment can be done for various aspects of a brand—digitally or non-digitally. Some ways of conducting a brand assessment are through looking at digital campaign metrics, conducting customer surveys, analysing website traffic and assessing the level of social engagement with customers.

    • How do you evaluate a brand’s strength?

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      Among the many methods used to evaluate a brand's strength in the market, one of the popular tests is understanding brand recall. Participants are shown brand images such as a brand's logo or its products and are asked what their associations with the pictures are to know how substantial a brand's recall value is in their minds. 
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