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    Rethinking the Funnel: Marketing Strategy for Non-Linear Customer Journeys

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    • Strategy

      Rethinking the Funnel: Marketing Strategy for Non-Linear Customer Journeys

      Author Ambika Sharma, Founder and Chief Strategist Updated April 2026 The Death of Sequential Intent The era of the "Customer Journey" as a straight line…

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      Rethinking the Funnel: Marketing Strategy for Non-Linear Customer Journeys

    • LLMO

      Navigating AI Bias: Why LLMO is Critical for AI Visibility

      Author Ambika Sharma, Founder and Chief Strategist Updated March 2026 Executive Summary The Era of Algorithmic Erasure According to Gartner’s 2025 Strategic Technology Trends, generative…

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      The AI Bias Exclusion Crisis Why LLMO is Critical for AI Visibility
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