Mobile web searches far outstrip those made on desktops for a while now. In 2016, Google began experimenting with mobile-friendly variables in its search algorithm, anticipating that this trend would continue, and it has done so.
In today’s dynamic business environment, business success depends mainly on understanding the user intent – how your consumers use mobile and how your site appears on mobile
devices. Unfortunately, while there is a tremendous increase in web searches on mobile, a large number of businesses still devote all their marketing and SEO efforts to desktops, overlooking their customers who use mobile devices to reach them.
Increasing your mobile presence can help you expand your business. You can make your business more accessible, create a digital brand, grow your online audience, boost search engine rankings, and make selling and marketing your products or services a lot easier. So, here are 6 tips you can use to build a robust mobile-friendly presence.
1. Optimize your website
The most crucial thing you can do is make sure your website is mobile-friendly. This should be an essential aspect of your web strategy and vital to increasing your brand's visibility in the mobile environment. A mobile-optimized site is designed to provide the best possible user experience on smartphones, tablets, or other mobile devices.
2. Develop a mobile app
You should consider establishing your own mobile app. Your audience may interact with your brand at any time by installing your app on their mobile devices, and you can communicate directly with them through automated notifications and messaging. A mobile app can help you increase sales and grow your business.
3. Using marketing to promote your app
If you decide to create your own mobile app, you must maximize your digital marketing efforts to increase awareness. You can advertise your app with a dedicated e-mail alert, download buttons on your website, social media updates, or a special offer for existing customers who have downloaded it. In addition, you can communicate the benefits of using your apps to fuel download and enhance your digital footprints.
4. SMS Marketing
SMS marketing is one of the most recent mobile-friendly marketing strategies. This method has shown to be effective in contacting clients regardless of whether they have access to the internet. Customers typically open messages within a day of receiving them; thus, text message campaigns have a roughly 98 per cent open rate.
5. Advertising on mobile devices
You can also advertise to your mobile audiences to expand your mobile presence. Mobile advertising could be far more effective than traditional internet ads due to the one-to-one nature of mobile devices, the ability to target specific ads to specific segments of people, and the availability of various touchpoints such as voice, text message, and app messages.
6. Payments via mobile device
Have you considered allowing clients to pay through their phones? A consumer can pay for services or items using their mobile device rather than cash, card, or check. This is a terrific method to improve your customer service because you can shorten the purchasing process for customers who like to pay with their phones.
Making your brand accessible on mobile devices is crucial for your business success in today's world, wherein mobile devices are proliferating. It can help you expand your reach and target different sets of customers with customized messaging based on their buying behaviours. In the long run, it can spur customer acquisition and engagement and go a long way in enhancing your brand salience.