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    Leverage our product ideation and strategy services to drive your company’s digital growth

    Provide your customers with digital products they would love to spend time with. Open new revenue streams. And pave the way to faster business growth. At Pulp Strategy, we develop a holistic understanding of your business and create customized products by employ cutting-edge technologies and best practices.

    Our Award-Winning Campaigns Set the Standard for Global Innovation.

    • afaq DIGIES

      Afaq DIGIES

      Best Microsite - ZOYA
    • afaq DIGIES

      Afaq DIGIES

      Best Campaign in Personal Care - Dabur Charcoal
    • afaq DIGIES

      Afaq DIGIES

      Best B2B Campaign - Microsoft Cloud Champions 11
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      E4m

      Best B2B Campaign - Microsoft Cloud Champions 11
    Innovate Now

    The Spotlight: Stories
    of Success     and Innovation

    • Luxury Campaign Excellence

      Zoya's The Heroine's Journey

      Zoya’s ‘The Heroine’s Journey’ campaign beautifully wove storytelling, technology, and artistry to create an unforgettable experience. It empowered women to embrace luxury, surpassing engagement goals and redefining premium wearable artistry.

      View Case Study
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    • Redefining Gen Z Dental Care

      Dabur Charcoal’s Winning Strategy

      More Right Swipes with Dabur Charcoal, the #ChooseBlackForWhite campaign reimagined charcoal in dental care, resonating deeply with Gen Z by tapping into modern dating culture.

      View Case Study
    • awards_1
    • Transforming Partner Engagement

      Microsoft Azure’s Award-Winning Journey

      Cloud Champions 11 – Three Award-Winning Power-Packed Seasons. A four-time award-winning campaign, delivering three seasons of transformative consulting. Impacting 90+ cities, our strategies reshaped partner engagement and set new industry standards.

      View Case Study
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    • Avon India

      Building a Social Media Brand of the Year

      Avon transformed from having a minimal digital presence to winning Social Media Brand of the Year at the Sammies. Through targeted micro and macro influencer strategies, we built a vibrant millennial community.

      View Case Study
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    Bringing product ideation and strategy services that deliver the desired results

    We map out the market, stakeholders, pricing and the requisite tech architecture to develop digital products that enhance customer engagements levels and generate revenue.

    Get a formidable competitive advantage with Integrated Product Development

    We bring a variety of functions together to make your digital product development successful. These include the product development team as well as marketing, sales, research and development, purchasing, products, etc. All this enable us to devise a go-to-market strategy that ensures faster adoption of your product. Here're some of the strategies that are part of our integrated product development strategy.

    • Differentiation Strategy

      It takes more than design and engineering to create a successful product. We lay particular emphasis on differentiating the products from the competition. This leads to the development of products that have revolutionary features and distinct look and feel.

    • Cost Strategy

      By carefully assessing the resources at hand, SKU mapping, and cost-effective processing, we keep the developments costs low without compromising on QA and performance.

    • Focus Strategy

      We employ target specific marketing and intelligent analytics to target different customer personas to make your product a success in the market.

    Accelerate Innovation

    Groundbreaking strategy, new technologies and powerful digital practices. Get a quick look at our showreel as we complete a decade of “being more”.

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    Engage in dialogue with our cutting-edge Conversational AI Humanoid.

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    Humanizing Marketing Automation: The Art of Keeping Personalization Authentic

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    ASCI’s new guidelines for ‘Online Deceptive Design Patterns in Advertising’ gets a thumbs-up

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    Frequently Asked Questions

    • What is product strategy?

      +-
      A well-structured plan that describes what an organization wants to accomplish with its product and the corresponding processes can be defined as a Product strategy.

    • What is a new product strategy ?

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      Launching a new product requires comprehensive planning for development and marketing. It is crucial to ensure its faster adoption by the users. This is done with the help of a new product strategy.

    • What is a good product strategy?

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      A good product strategy includes the following -
      ● Who the product is for
      ● Why would people purchase and use it?
      ● What are the USPs of the product?
      ● How does the product fulfil the respective company's goals?
      ● How can the investment of the company be made worthwhile?

    • What are the three types of product positioning strategies?

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      Comparative positioning strategies are figured out by placing products right next to rival brands with similar products and highlighting their competitive edge.
      If a product is unique and can't be duplicated, a differentiation strategy works out best.
      Segmentation: Sometimes, the needs of a product may vary with the audience demographics. A segmentation strategy helps a product to stand out in such cases.

    • What is included in the product strategy?

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      A product strategy should include the market understanding, specific needs the product fulfils, USPs or product differentiators, and the company's business goals for the product development. 
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