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    Winning retail identity design and retail marketing strategies

    Pulp Strategy meets retail branding requirements of brands by employing awe-inspiring design and integrated technology to maximize sales. By analyzing the diverse Indian market and consumer behaviour patterns, we provide retail engagement design for brand identity, equity, disruption, expansion, and engagement.


    Our work is recognized by major awards bodies globally

    • Technology Consulting

      Work that Excites Us

      App & Website


      • A digitally-enabled sales tool that empowers Bridgestone sales representatives to meet customers’ requirements better. It provides product search based in customised requirements along with fuel savings calculators.
    • Technology Consulting

      Work that Excites Us

      App & Website

      The Luxepass

      • Created an app for both web and mobile domain where LuxePass is a key to all the luxurious wellness amenities collaborated with tastefully selected high-end hotels and resorts to provide an extravagant experience without having to book a room or owning expensive Hotel memberships.
    • Technology Consulting

      Work that Excites Us

      App & Website

      Incom Mail

      • Our team at pulp strategy created a digital platform to create and send postcards, letters , picture cards to their loved ones who are incarcerated in USA.
    • Technology Consulting

      Work that Excites Us



      • A corporate website which shows the brand vision, ethics and value aiming to benefit the country with the supply of clean fuel to consumers and a robust infrastructure to deliver natural gas to customers.
    • Strategy

      • Immerse

        Deep Dive for shopper insights

        Current customer journey

      • Explore

        Identify opportunities and develop digital strategy

        New customer journey

    • Execute

      • Design

        Interaction design and system definition

        Solution description

      • Deliver

        Hardware and software implementation

        Implemented solution

    • Support

      • Support

        Manage ,measure and service

        Experience manager

    Ready to start a project?

    Shaping Behavior Shifting Perception

    The world today is all about making an impression—and ensuring that it lasts long. We specialize in retail identity design and develop creative concepts that transform ordinary retail spaces into brand experiences. By helping brands build retail assets, we assist in influencing the customers’ purchase decisions.

    • Retail Identity Design

      A business's persona is reflected through its brand identity, so why not make it immersive, tangible and multi-sensory? We help brands build retail identity designs that allow their customers to engage and interact with them. By developing an in-depth understanding of consumer behaviour, we create engaging retail identity designs that...
    • Retail Asset Design

      We strongly believe in creating memorable retail brand experiences. From pop-ups, parasites and tabletops to kiosks and demonstration units, our expertise lies in developing and implementing stunning retail merchandise that keeps the customers hooked and positively influence their purchase decisions.
    • Visual Merchandising

      In a world where image sells, we pride ourselves on using the power of visuals to create innovative and minimal visual merchandising displays to sway customers towards brands. Our retail consultants conduct a complete retail intervention—from conceptualization to execution - to qualitatively maximize your presence at the store level.
    • Smart POSM

      It’s time to embrace augmented reality -  a space where two-dimensional life meets exciting possibilities. We use advanced technology to create unique AR experiences. From bringing a static poster alive to getting a dull table to sing jingles, we love creating interactive digital experiences that wow customers enough to not...
    • Managed Retail Sales Team

      Managing a retail team is an altogether different ball game from any brand. From sales channel management to excellent soft skills, the objective of having a great retail sales team is to eventually enable superior sales. We help brands address a wide array of such challenges, including scaling up, retail...

    Ready to start a project?

    Leave a lasting impression to ensure sales

    Ready to compete for rows of shelves and shoppers with great retail experiences brought to life? Get in touch today to understand how we can help you.


    • +-What is the best retail marketing strategy?
      There's no best retail marketing strategy. An effective retail marketing strategy can be devised by carefully analyzing the products and their target audiences.
    • +-Should I hire a retail consultant?
      Retail consultants are professionals who understand the retail landscape. By hiring a retail consultant to take care of your retail identity design needs, you will save resources. It will allow you to give shape to your brand’s vision and provide memorable customer experiences.
    • +-What is the process of brand activation?
      Enabling a brand to become a crowd favourite is how a brand is essentially "activated." Activation of a brand means promoting it in a way that allows customers to experience the product and fuel their interest levels.
    • +-What are some types of visual merchandising?
      Visual merchandising includes anything that appeals to the senses. Common visual merchandising examples include store displays, interior displays, mannequins, store layouts, lighting design, music, and even scent.
    • +-Why is retail marketing important?
      Without a noticeable presence in physical retail stores, it becomes difficult for brands to achieve maximum exposure. Retail Marketing helps brands attract the attention of the shoppers, spread product awareness and generate sales.
    • +-What is an example of visual merchandising?
      Apple uses visual merchandising by putting its products on display at its retail stores for people to pick up, touch, use, and experience. Similarly, Hermes and Macy's retail stores are known to have the most beautiful in-store window displays, piquing customer interest about the season's latest trends.

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    We help the world’s busiest companies succeed in the digital age.