Channel Accelerator Program: Grow Your Business With Us

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ChannelCommand by Pulp Strategy improved partner engagement for us. Focused on year-over-year growth, it combines innovation, structure, and motivation to energize our ecosystem.

From enablement to execution, the impact was clear, accelerated GTM readiness, deeper skilling, and measurable pipeline growth. The team understands the channel ecosystem, its gaps, growth drivers, and what truly motivates partners. ChannelCommand’s approach builds agility, scale, and sustained momentum

Director SMB Business – Microsoft
ChannelCommand - AI-Powered Channel Transformation Accelerator

15 Years of Channel Expertise.

5 Years of Measurable Growth, 4 Awards. 1 Unmatched IP.

Channel transformation isn’t a strategy; it’s our legacy.

From SAAS based products, to Energy OEMs, over 15 years we’ve built ChannelCommand that sells more, scales better, and sticks longer.

Now, all that insight is concentrated into a single breakthrough IP:

A Look into Our Impactful Work.

Cloud Speed Circuit

In response to Microsoft's need for scalable channel transformation, Pulp Strategy built India’s first AI-powered, IP-backed Channel Transformation Accelerator—Cloud Speed Circuit. Designed as a 60–90–180 day partner growth engine, it redefined enablement with real-time intelligence, automation, and a platform-first approach, driving performance at scale.

Cloud Champions 11

To accelerate SMB cloud adoption, Microsoft partnered with Pulp Strategy to launch Season 3 of Cloud Champions 11—a channel-first transformation engine. Built on a 60–90–180 day growth framework, it scaled pipeline, empowered performance, and deepened partner loyalty, engaging 3000+ partners over 3 seasons and winning 4 industry awards.

Cloud Speed Circuit

Cloud Champions 11

ChannelCommand doesn’t sell campaigns. It builds ecosystems.

Your partners don’t need more content. They need a structured momentum.

ChannelCommand gives them the tools, nudges, and recognition to activate, accelerate, and close.

5 Years of Proven Outcomes

5000+ partners enabled
3X GTM participation
Channel BOM submissions up across every rollout
60%+ engagement rates via AIpowered WhatsApp GTM Coaches
AI powered partner journeys and dashboard.
4 industry awards for innovation in channel design and enablement

Bold. Intelligent. Impactful.

With over 15 years of channel-building expertise across enterprise tech, SaaS, and renewables, we understand what drives real partner performance. ChannelCommand - our AI-powered Channel Transformation Accelerator distills years of on-ground insight, partner psychology, and GTM best practices into a high-impact system that fuels engagement, skilling, and customer adds. Designed for scale, speed, and measurable outcomes, ChannelCommand empowers ecosystems to grow faster, close smarter, and win together. Every element is engineered for execution, delivered with precision, powered by automation, and aligned to your channel KPIs.

ChannelCommand’s -
The 5E Engine Behind Every Customer Add

This isn’t a theory. It’s an IP-driven machine designed to move the five things that drive measurable partner outcomes:

And when do you activate all five? You don’t just train your partners. You scale customer adds.

Engagement

Gamified hubs, WhatsApp nudges, real-time leaderboards, and team competitions that drive action, not passivity.
Enablement

LMS tracks tailored by partner tier, AI pitch drills, onboarding playbooks, Copilot-led skilling — ready to go from Day 1.
Excitement

Fireside chats. Golden boot trophies. Team pizza parties. Digital collectibles. This is partner GTM with energy.
Encouragement

Smart nudging. Visible scorecards. Micro-wins. Emotional buy-in. Because consistent recognition is what keeps partners in the game.
Empowerment

White-labeled dashboards, BOM tracking, pipeline visibility, and full autonomy — so every partner becomes a growth node.

What’s Inside the Accelerator

This is an orchestrated engine, not a service layer.

Everything is designed to align with your internal KPIs and partner realities.

What Channel Leaders Get

This engine is aligned to your core GTM KPIs:

Increase % of revenue from partners
Improve BOM submission timelines
Boost GTM participation per quarter
Lift skilling & certification rates
Deliver dashboards your CXO will respect

“We don’t sell programs. We deliver channel results.”

Channel IP Stack

Proprietary LMS journeys
GTM playbook templates
Dashboards with BOM & pipeline scoring
Distributor + partner-tier orchestration

AI-Layered Automation

WhatsApp GTM Coach trained on your SKUs
Auto scorecards, nudges, and recommendation triggers
P2P support systems + leaderboard dynamics

Momentum Framework (60–90–180 Day GTM)

Pitch Perfect sessions, MVP case study rounds
Weekly GTM matches + incentive tracking
Fireside recognition and partner showcases

Get a Consultation

India’s Only AI Powered, IP-Backed Channel Transformation Accelerator.

15 Years of Channel Expertise.

ChannelCommand
AI-Powered Channel Transformation Accelerator.

A Look into Our Impactful Work.

Cloud Speed Circuit

Cloud Champions 11

Cloud Speed Circuit

Cloud Champions 11