The GEO Benchmark Index 2025: How AI Search is Rewriting Visibility and Brand Discovery

A first-of-its-kind research study revealing how large language models, ChatGPT, Gemini, Claude, and Perplexity, are reshaping visibility, SEO performance, and trust in the age of AI-led discovery.

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    Executive Summary

    AI-powered search has triggered the most significant shift in digital visibility since Google’s launch.

    The GEO Benchmark Index 2025, powered by NeuroRank™, maps how generative engines decide which brands appear, vanish, or get misrepresented. The study draws on:

    70

    brand audits

    4,08,000

    prompt simulations

    4 LLMs Test

    Cross-model tests across GPT, Gemini, Claude, and Perplexity

    60+

    Insights from CMOs, CEOs, and digital leaders

    It uncovers the structural shifts defining tomorrow’s digital competition, from click displacement and hallucination to brand recall and inclusion gaps.

    Why Download This Study

    • A single-source, verified view of AI-driven discovery and its impact on brand visibility
    • Model-specific inclusion, recall, and sentiment parity diagnostics
    • A practical GEO playbook aligned to the report’s findings (audit → engineer → condition → govern)
    • Actionable governance guidance for marketing, communications, and investor relations teams
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    Inside the Report

    • The 1% Click Crisis: Quantifying Traffic Collapse in the AI Era

    • Hallucination and Trust: Comparative Accuracy of LLMs

    • Prompt Inclusion Gaps and Brand Recall Loss

    • Industry wise and B2B vs B2C Discovery Shifts

    • Regional Dynamics: India, Benchmarks

    • GEO Best Practices and the NeuroRank™ Framework

    Key Insights

    1. Traffic displacement, not fluctuation

    AI summaries divert clicks even when impressions remain stable.

    2. Prompt inclusion drives brand presence

    Visibility now depends on semantic authority and machine legibility, not backlinks.

    3. Hallucination and misattribution risk

    Brand omission and misattribution demand factual reinforcement and governance.

    4. B2B vs B2C divergence

    Verification behaviour differs by context; the study outlines distinct pathways to restore trust and recall.

    5. GEO as an operating model

    LLM signal audits, prompt inclusion mapping, source seeding, and knowledge graph stitching emerge as the remediation stack.

    The NeuroRank™ GEO Framework

    A five-pillar system to diagnose, engineer, and sustain brand visibility in AI ecosystems.

    Assessment

    Assessment: Visibility and hallucination mapping across major LLMs.

    Authority

    Authority: Reinforce brand trust and machine legibility.

    Adaptation

    Adaptation: Align updates with evolving model behavior.

    Accountability

    Accountability: Track inclusion, recall, and sentiment parity.

    Alignment

    Alignment: Integrate GEO insights into AI governance and ESG frameworks.

    NeuroRank™ blends design thinking, behavioural insight, and AI diagnostics to simulate how models interpret brand authority, bridging storytelling with algorithmic cognition.

    Speaker

    About the Authors

    Published by Pulp Strategy Communications Pvt. Ltd., digital consulting and martech firm specializing in AI-powered visibility engineering. Pulp Strategy uses AI and technology to accelerate growth, optimise performance, and strengthen market leadership. The GEO Benchmark Index 2025 was developed under the NeuroRank™ framework to analyse how AI models interpret, trust, and rank brand entities.

    Stay Visible in the AI Discovery Era

    Download The GEO Benchmark Index 2025 to understand how generative AI is reshaping digital attention and what your brand must do to stay seen.

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