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    The Curious Case of Visual Storytelling


    The Curious Case of Visual Storytelling

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    Visual storytelling is a powerful marketing strategy for brands to connect with their audiences and build meaningful relationships.

    Visual storytelling is a powerful way for brands to connect with their audiences and build meaningful relationships. Are you curious enough to use visual storytelling for your brands?

    It is no secret that our brains are hardwired for visual information. In fact, studies have shown that humans process visuals 60,000 times faster than text. This should come as no surprise then that some of the most successful businesses today use visual storytelling to connect with their audiences on a deeper level.

    However, simply throwing a bunch of images together is not going to cut it when it comes to crafting effective visual stories. To truly engage your audience and communicate your message, your visuals must be well-thought-out and purposeful.

    Visual Storytelling – What is it?

    Visual storytelling is a way of communicating a story through the use of visuals. It can be used to communicate a wide range of stories, from personal narratives to larger social issues. Visual storytelling can be an effective way to engage audiences and connect with them on an emotional level. When done well, visual storytelling can be a powerful tool for change.

    There are many different ways to create visual stories, from creating simple illustrations to using more advanced forms of digital media. One important element of visual storytelling is to make sure that your visuals are clear and easy for your audience to understand. This can be done by using symbols and icons instead of text or through the use of colour and other design elements. Visual storytelling can be a powerful way to connect with an audience at a deeper level and tell powerful stories that have the ability to inspire change.

    Visual Storytelling – Why is it Important?

    Visual storytelling is a powerful way for brands to connect with their audiences and build meaningful relationships. It can help you increase brand awareness, improve customer loyalty, and drive conversions. But what makes visual storytelling so effective? Let's take a look at the main reasons why brands need to invest in visual content marketing today.

    One of the biggest benefits of visual storytelling is that it helps you grab the attention of your target audience. Whether we're talking about videos, images, or memes, visuals are more engaging than text-only content. This means that people are much more likely to stop and pay attention when your brand uses visuals in their marketing effort - which gives you an excellent opportunity to capture their interest and win them over as customers or fans.

    Another reason why brands need visual storytelling is that it allows you to communicate complex messages in a simple and easy-to-understand way. We live in an age where people are bombarded with information from all sides, and it can be tough to break through the noise. But with visuals, you can quickly convey your message without overwhelming your audience - which means they're more likely to remember what you've said (and, more importantly, take action on it).

    Visual storytelling is an excellent way to build emotional connections with your audience. We're hardwired to respond positively to images and stories that evoke strong emotions - which means that if you can make your audience feel something when they see your content, it's more likely to leave a lasting impression. And that, in turn, can help you build a deeper connection with your customers and increase the likelihood of them taking action on your brand.

    Visual storytelling is an essential part of any effective marketing strategy - and if you're not investing in this type of content, you could be missing out on some major growth opportunities.

    Visual Storytelling – How to do it?

    Here are some things to keep in mind when creating visual stories:

    Know your audience - Who are you trying to reach with your story? What kind of images will resonate with them? Understanding your audience is the key to creating visual stories that will speak to them.

    Have a clear purpose - What is the goal of your story? Are you trying to inform, educate, or entertain? Whatever it may be, make sure your visuals support that purpose.

    Choose the right platform - Not all platforms are created equal when it comes to visual storytelling. Some sites, like Instagram and Snapchat, are more geared towards quick, bite-sized stories while others, like YouTube and Vimeo, are better for longer-form content. Choose the platform that makes the most sense for the type of story you are trying to tell.

    Keep it simple - Less is more when it comes to visual storytelling. Use only the essential elements to get your point across and avoid clutter.

    Be consistent - Maintaining a consistent visual style throughout your story will help create a cohesive and impactful experience for your audience.

    Visual Storytelling – What are Brands Doing?

    Philips India

    Philips, in partnership with Pulp Strategy, aces visual storytelling with this beautiful video. It drives emotions by showing how young parents Anish and Tanya seamlessly manage their infant and their restaurant launch party. The video very subtly highlights how Philips Avent, a compact manual breast pump, helps the mother feed her daughter breast milk even when she is not around. The beautiful message through the video struck a chord with many young parents that are constantly jumping between their work and their child.


    Hyundai has been acing visual storytelling for a long time in India, and every campaign through videos strikes gold. Hyundai, in 2018, released a video on YouTube 'Celebrating 20 Years of Brilliant Moments'. The video touched the hearts of people of all ages, reinforcing the emotional connection that Hyundai enjoys with its 5.3 million+ customers in India.

    Saregama Carvaan

    This video ad by Saregama speaks volumes. Their #ShorYaSangeet ad campaign features an old man comforting his dog who is visibly scared because of the Diwali crackers. The beautiful message of being responsible and taking care of your pets got stuck in the minds of many pet lovers.

    Big Bazaar

    The retail brand’s Diwali ad 'Harr Tyohar Mein Big Bazaar' narrates the tale of co-passengers on a train who are not able to make it home on time on Diwali. Diwali is not a festival but a feeling and the message is beautifully conveyed through this visual storytelling campaign.

    Visual Storytelling – What’s in the Future?

    Visual storytelling is a powerful tool for communicating ideas and information. In the digital age, we have more opportunities than ever before to create compelling visuals that engage and inform our audiences.

    There are many trends in visual storytelling right now. Some of these include live-streaming videos, 360-degree videos, virtual reality, and augmented reality. All of these tools have their strengths and weaknesses, but they each present exciting new ways to tell stories visually.

    As we continue to experiment with new technologies, it will be interesting to see how they shape the future of visual storytelling – both on traditional media platforms as well as emerging ones like social media or online video streaming services. There is no doubt that visual content will continue to play an important role in how we communicate with each other. With the right tools and strategies, we can all become master storytellers, no matter what the MEDIUM.

    If you are looking to create meaningful and out of the box visual storytelling campaigns, look no further than one of the creative advertising agencies in India, Pulp Strategy.

      • Posted By
      • The Strategist
      • May 3, 2022

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