Launching the first-ever tablet by Croma, powered by Windows 8 OS and Intel Inside.
An influx of devices in the market warranted the need to be delightfully fresh and crisp in our presentation to the Press, leading us to create India’s first ever launch presentation by drones in the heart of the city – Connaught Place. With a launch at retail, it was only right that we had consumer experiences integrated, using social media to identify ‘super users’. The demo for the all-new tablet was shared with enthused consumers and budding musicians creating their own pieces of music which they played in the presence of persons from the Press, keeping them engaged and enthralled.
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