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Birla – Pange Lal – Don’t Drink and Drive

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In this film, we wanted to promote awareness about staying alert while driving and the risks associated with driving drunk.

The film opens with the character, Pange Lal, talking to his fellow truck drivers at a Dhaba. A tensed businessman (Seth) wants his goods delivered on time to avoid business losses. Pange Lal advises him not to worry as he has got everything covered. Before leaving, Pange Lal asks for one more lassi and avoids going for a peg with his fellow driver. Pange Lal communicates that one should not mess with the rules of the road and never drive intoxicated.

The film amassed massive acclaim for tackling such a sensitive topic beautifully and delivering the message creatively.