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    Shops Plus’ Video Series Campaign Revolutionizes Contraceptive Awareness

    Overview

    There are many common myths about contraceptive pills in our country. In a bid to create awareness and bust the common myths among young couples, we conceptualized a series of simple yet effective videos for Shops Plus. The video series was heavily inspired by everyday life moments and delivered the message in a clear and impactful way. These 6-second long videos were pushed as unskippable ads in the middle of popular videos on YouTube to capture the audience attention and deliver the message effectively.

    Shops Plus’ Video Series Campaign Revolutionizes Contraceptive Awareness

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