Bajaj Auto wanted to create a section in their stores across the world for Bajaj Dominar and Bajaj Pulsar. The company also wanted to maintain synergy across all their stores. Hence, the idea was to create a design that fits stores of all sizes. Dominar and Pulsar are two different category bikes with the former being an adventure sports bike and the latter a bike for the everyday commute.
Keeping that in mind, we created an L-shaped design with graphics representing the product category. We placed a standee in front of each vehicle to showcase the USPs and description of the bikes better. Both the designs were well received by the brand and its stakeholders. They decided to execute both the designs depending on their suitability for a particular store.
