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    Unleash your brand potential with Digital Content Marketing

    Digital content marketing strives to drive profitable customer actions by attracting and retaining a particular target audience by creating and distributing valuable content consistently. It is a strategic approach that aims to build a robust and long-term relationship with the target audience by providing them with high-quality content relevant to them.

    AWARDS & RECOGNITIONS

    Our work is recognized by major awards bodies globally

    • Technology Consulting

      Work that Excites Us

      App & Website

      The Luxepass

      • Created an app for both web and mobile domain where LuxePass is a key to all the luxurious wellness amenities collaborated with tastefully selected high-end hotels and resorts to provide an extravagant experience without having to book a room or owning expensive Hotel memberships.

    Develop a compelling content marketing mix for your brand

    Based on your brand personality and target audience, we help choose the right content types paving the way to lead generation, nurturing prospects and encouraging sharing and backlinks for SEO.

    Ready to start a project?

    Enrich your digital content strategies with varied content types

    Open a new world of engagement possibilities with well-planned digital content strategies featuring various content types to help you achieve the desired results.

    • Digital Films

      Reach and engage your target audience with digital films, including campaign films, how-to-do videos, training videos and more.
    • Social Media

      Engage your fans on social media platforms with visually appealing content daily.
    • Interactive Content

      Boost engagement with content that encourages your fans to interact with it
    • Branded Content

      Collaborate with leading content creators to develop content that promotes your product in innovative ways
    • Infographics

      Share your complex data like survey results showing your product in a positive light with well-designed infographics.
    • Case Studies

      Showcase your product success stories through written and video case studies.
    • Whitepapers

      Release whitepapers on industry challenges, trends and how your product is helping companies meet them.

    Ready to start a project?

    Overhaul your digital content marketing strategies with us

    We are better positioned to transform your digital content development with our vast experience in doing the same for several B2C and B2B companies over the years. Diving deeper into your brand and target audience, we devise a digital content strategy that enables you to fuel your customer acquisition and retention efforts.

    F.A.Q.

    • +-What is digital content?
      Any content presented in the form of digital data can be defined as digital content. This generally includes information that is digitally broadcast, streamed, or contained in computer files.
    • +-What are the types of Digital content?
      Blogs - Blogs are the best way to engage and educate the audience by searching for valuable information. With the right SEO strategy, blogs can help you achieve higher organic search rankings.
      Case Studies – Showcase your clients' success with your product by developing case studies capturing the business challenges, solutions implemented and results accrued.
      Videos – Widely considered as the most interactive and preferred content format, videos are a brilliant way to broadcast maximum information in the minimum possible time. Here are types of videos that your brand can benefit from:
      • Introductory explainer videos for your business
      • Product feature videos
      • Tutorial Videos
      • Customer Reviews/Testimonials
      • Vlogging videos for building customer interaction
      Infographics – Show complex data in a visually appealing way with infographics. They help keep the audience's attention span and enable you to communicate your message effectively.
      Podcasts - Any blog, video or long-form content can be converted into a podcast and narrated in an entertaining way.
    • +-What are the 3 main types of digital media?
      Earned Media - When a company gets media through "word of mouth" in an online environment, it is called earned media. This does not involve any investment on the companies’ part.
      Owned Media - Owned Media is the digital assets that the company owns permanently. It can include websites, blogs, YouTube channels, social media pages, etc. Apart from audience engagement, these serve as hubs for spreading product and brand awareness and lead generation.
      Paid Media - As the name suggests, it is the media that you pay for.
      The main types of Paid Media include:
      • AdWords (Google)
      • Social media native ads
      • Ads on portals
    • +-What is the goal of digital content?
      The objective of creating digital content is to provide valuable information to the target audience, build brand salience, generate leads and ensure conversions.
    • +-What is the digital content strategy? What is its purpose?
      Digital content strategy can be defined as a goal-orientated process that assists the brand’s achieve its desired objectives.
    • +-What are the steps required to plan a Digital Content Strategy?
      The 6 Essential Steps to Build a Digital Content Strategy
      • Understand your brand and its audience
      • Know how SEO fits in
      • Establish your online authority on your website
      • Create the right content at the right time and deliver it at the right place
      • Set up processes to manage and maintain your content consistency
    • +-Why is digital content important?
      If you’re into online promotions of your business, then you need content that not just educates the audience about your products and services but adds value to their lives as well. With digital content, you can increase your consumer base by building trust and positively influencing their lifestyle.

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    We help the world’s busiest companies succeed in the digital age.