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    “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”  – Steve Jobs

    After several decades of adopting traditional marketing practices involving mailers, events and activations, the B2B marketing game is undergoing a sea change with the proliferation of social media.

    The relationships between B2B brands and their customers are being looked through a new perspective now, which marks the onset of this change. Read More

    Posted by On August 26, 2019

     
  • Featured Posts

    Presenting brands with infinite opportunities, the baby care segment in India is estimated to achieve a growth rate of 17% by 2019. But competing in the childcare category is 'no child's play'. Especially if your brand caters to a niche of breastfeeding young moms. These moms consume digital media and shop in remarkably different ways compared to any other segment. Here’s how Philips Avent came up with a clutter-breaking Niche Marketing campaign for ‘World Breastfeeding Week.’

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    Posted by On August 1, 2018

     
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    When traditional mass marketing started losing steam, marketers felt the need to engage their consumers at a personal level. This led to the advent of on-ground brand activation that enabled marketers to spread brand awareness, initiate product trials, respond to consumers’ queries and also close sales. Open-air markets, and later malls and office complexes became favourite destinations for brand activations, and all types of brands started investing in them.

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    Doc Searls & David Weinberger
    Co-authors, The Cluetrain Manifestos

    ‘Listening' has always been an essential part of communication. No matter whether you are talking in general or addressing your audience in masses, listening to the point of view of others makes the communication more meaningful and result-driven.

    No wonder, the importance of listening has been inculcated in us from the very beginning of marketing. We all have been told while growing up to always listen before we speak. Learnt and practised effectively, this lesson could go a long way in helping today's digital marketers devise effective marketing campaigns. Here, we call it social listening.

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    Data and creativity are two major aspects of marketing and there is a huge, ever-growing divide between the two. Even the leading brands and the most successful marketers keep swinging between the two while planning marketing strategies and brand activation ideas. Creative minds worry that the ever-increasing reliance on data will kill the freedom to take risks. While advocates of data-based marketing argue that millions should not be wasted on potential crash-and-fail ideas that are not guaranteed to hit the right spot.

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    Video marketing, over the last few years, has changed the face of internet marketing. It has become quite a trend, which has left the other practices way behind. From simple DIY tutorials to blogs slowly converting into vlogs, videos are everywhere. Marketers have smartly caught the right nerve of their customers. They are increasingly building brand trust through both audio and visuals. We, as customers and humans first, binge watch videos as our brains can process it 60,000 times faster than any written text.

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    The advent of smartphones with high-resolution cameras about a decade ago resulted in the selfie trend picking up worldwide. Youngsters were the first to adopt it as a form of self-expression, which was later followed by people from other age groups. Within a few years, the word ‘selfie' became a part of the common lexicon. After enjoying huge popularity for a while, the selfie trend has now started losing steam, especially among youngsters. Today’s youth are looking for new ways to express themselves on social media.

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    AI applications can go a long way in transforming various aspects of marketing,
    including conversion optimization, user experience and predictive analytics.

     

    Marketers have used print, radio, TV and direct mail for several decades to acquire new customers and retain existing ones to ensure the growth of their organizations. The advent of digital technologies provided them with an array of exciting ways to engage their customers. No wonder, marketers joined the bandwagon, and social media platforms like to Facebook, Twitter, online video, LinkedIn, Pinterest, Instagram, Vine and Snapchat became part of their marketing mix.

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    Embedding third-party content using IFrame could be a great way to enhance the content quality of your website and generate more traffic to it. 

     

    Imagine living in a house that has multiple windows opening into the best of the natural beauties in the world. You can watch snow-laden peaks from one window, while, from the other, you can enjoy breath-taking sunsets in the sea. Similarly, the house has windows opening into dense tropical rain forests, fields full of colourful flowers like you see in Europe, and so forth. Wouldn't it be a treat for the eyes?

     

    An IFrame or Inline Frame lets you do just that with your website. A powerful element of web design, IFrame allows you to embed third-party HTML documents like documents, videos, and interactive media within your website. The typical examples of IFrame application are embedded YouTube videos and Google maps that you see on hundreds of websites nowadays. In short, the most significant advantage of IFrame is that it enables you to insert all sorts interesting third-party content into your website, and, thereby, empowers you to enrich your website content to ensure better engagement.

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