The world is a global village, driven by the needs and expectations of consumers. Content marketing is a critical element in driving consideration for any brand within their consumers.

Alexa, Siri, Cortana or Google Assistant are common applications, consumers are moving from consumption to conversations. With this shift personalization, interaction and engagement have taken center stage.  The digital eco system is driving this change algorithms have changed to accommodate consumer demand, voice and new tech is leading this transformation.  Here are the trends which will drive content marketing in 2020.

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The
role of video in marketing is growing leaps and bounds. It is expected that 75%
of the mobile traffic will be generated by videos in the coming years. In
keeping this, brands must lay particular emphasis on creating video content
that consumers love to spend time with. Adding interactivity to videos is a
crucial step in this direction, as interactive videos are more engaging and
fun. Here’re a few facts that establish their importance for marketers.

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Object scan is one of the leading technologies that is increasingly being used by marketers to gain the attention of consumers and disseminate relevant information to them in a cost-effective way. No wonder, the size of image recognition/object scanning industry is pegged at $11.7 billion today and is expected to rise to 32 billion by the end of 2024, with a CAGR of 22.21%

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In today’s
globalized business environment, brands are faced with increased competition. With
multiple players vying for a share of the marketing pie, brands must explore
new ways of engaging consumers interestingly. As digital communication becomes
mainstream with the proliferation of smartphones, brands need to keep their
fans and followers on social media platforms involved to stay competitive in
the marketplace.

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Leverage visual programming to create memorable marketing experiences

Consumers interact with brands at several touchpoints daily. These touchpoints range from newspaper advertisements to OOH and from on-ground activations to digital platforms like Facebook, Instagram or Snapchat. In line with this, brands must create exciting experiences at all these touchpoints to gain and retain consumers’ attention. With the rapid rise in smartphone usage, reduced data charges and 65% of India’s population being less than 35 years of age, the rate of technology adoption has been phenomenal in the country. This calls for brands to make the most of emerging technologies to engage their consumers.

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LinkedIn has
come a long way since its inception. From a professional networking site or a
job board until a few years ago, it has emerged as a leading social media
platform for businesses. With millions of professionals using it daily, recent
acquisitions and product enhancements, it has turned into a crucial tool for
B2B companies.

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Increased globalization has enabled brands
from any part of the world to enter markets spread across the globe. This has
resulted in enhanced competition among the brands for market share. Brands are
leaving no stone unturned to retain and grow their customer base to ensure
continued growth and stay competitive. All this has resulted in an enhanced
emphasis on customer responsiveness. Brands are expected to respond to customer
queries and complaints promptly and satisfactorily. Customers also want brands
to meet their needs for more information about their products and services and
address their grievances 24×7.

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As web banners enable marketers to reach the target consumers based on their browsing behaviours, brands are increasingly preferring them. The problem is that nowadays, consumers are bombarded with so many poorly-designed and uninteresting web banners that they are forced to turn on filters to ignore them.

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Mobile marketing has become an integral part of successful digital marketing strategies nowadays.

A multifold increase in mobile users being witnessed worldwide is the prime reason why behind this surge in the popularity of mobile marketing. This has also resulted in landmark changes in the application design in the recent past.

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