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  • Fresh Off The Keyboard

    As web banners enable marketers to reach the target consumers based on their browsing behaviours, brands are increasingly preferring them. The problem is that nowadays, consumers are bombarded with so many poorly-designed and uninteresting web banners that they are forced to turn on filters to ignore them.

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    Posted by On October 6, 2019

  • Featured Posts

    Presenting brands with infinite opportunities, the baby care segment in India is estimated to achieve a growth rate of 17% by 2019. But competing in the childcare category is 'no child's play'. Especially if your brand caters to a niche of breastfeeding young moms. These moms consume digital media and shop in remarkably different ways compared to any other segment. Here’s how Philips Avent came up with a clutter-breaking Niche Marketing campaign for ‘World Breastfeeding Week.’

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    Posted by On August 1, 2018

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