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    A week into the lockdown and life has turned on its head for almost everyone. It is imperative for businesses, brands and consumers to quickly learn the new way to operate in the coming months.

    The lockdown has disrupted consumption patterns. Work from home and isolation have resulted in New Online Behavioral Shifts Beginning to Take Shape. Some of these patterns are changing for the long term. Marketing has been disrupted. Many organizations are taking a step back into a blackout, while others are seeing it as an opportunity to build trust in their brand values and improve their relationship with their consumers.

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    Posted by On March 31, 2020

     
  • Featured Posts

    Presenting brands with infinite opportunities, the baby care segment in India is estimated to achieve a growth rate of 17% by 2019. But competing in the childcare category is 'no child's play'. Especially if your brand caters to a niche of breastfeeding young moms. These moms consume digital media and shop in remarkably different ways compared to any other segment. Here’s how Philips Avent came up with a clutter-breaking Niche Marketing campaign for ‘World Breastfeeding Week.’

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    Posted by On August 1, 2018

     
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