Home Blog
As web banners enable marketers to reach the target consumers based on their browsing behaviours, brands are increasingly preferring them. The problem is that nowadays, consumers are bombarded with so many poorly-designed and uninteresting web banners that they are forced to turn on filters to ignore them.
Posted by Content Connoisseur On October 6, 2019
Presenting brands with infinite opportunities, the baby care segment in India is estimated to achieve a growth rate of 17% by 2019. But competing in the childcare category is 'no child's play'. Especially if your brand caters to a niche of breastfeeding young moms. These moms consume digital media and shop in remarkably different ways compared to any other segment. Here’s how Philips Avent came up with a clutter-breaking Niche Marketing campaign for ‘World Breastfeeding Week.’
Posted by Content Connoisseur On August 1, 2018
Posted by Content Connoisseur on
Leave a comment
Mobile marketing has become an integral part of successful digital marketing strategies nowadays.
A multifold increase in mobile users being witnessed worldwide is the prime reason why behind this surge in the popularity of mobile marketing. This has also resulted in landmark changes in the application design in the recent past.
Don't miss a single post! 
Subscribe to our RSS feed
For the planning phase of a new entrepreneur project or start-up’s, MVP (minimum viable product) is a term one should be familiarized with. Not only will an MVP assist in validating the idea for a mobile product, but it will also provide direction towards which app features business should include to achieve maximum success.
Don't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
Augmented reality (AR) is best described by a real-time merger of virtual objects into real-world settings and surprisingly, it is no longer a science fiction.
The technology has already moved to the mainstream, as it is most accessible by smartphone cameras and brands have taken notice. A poll conducted by Purch, reveals that 10 percent of marketers utilize AR, and 72 percent are planning to, in the coming year. Also, Deloitte identifies almost 90% of the companies with annual revenues of $100 million to $1 billion, now leveraging AR or VR technology. For smaller firms, the technology does so much more than simply entertain. It brings in a new level of convenience, speed with a lasting brand impression.
Read MoreDon't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
“Designing a product is designing a relationship“. – Steve Rogers, Head of Production, BBC Media
Product design is a great way to link the customer needs to attributes, and helps add value to the product and attract customers. It is a long process of idea generation and development, revolving around the goal of ensuring reliability, cost-effectiveness, quality, performance and ease of use all at the same time. Most of the times, the success or failure of a product or service largely depends on the product design.
Don't miss a single post! Subscribe to our RSS feed
Posted by Ms. Supriti Misra, Director (Key Accounts & Business Development), Pulp Strategy on
Leave a comment
The Indian economy is passing through a rough phase. There is a slump in consumer spending and signs of an economic slowdown are visible. Despite this, the coming festive season is expected to witness huge advertising spends by brands and the reasons behind this trend aren’t very difficult to guess.
Don't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs
After several decades of adopting traditional marketing practices involving mailers, events and activations, the B2B marketing game is undergoing a sea change with the proliferation of social media.
The relationships between B2B brands and their customers are being looked through a new perspective now, which marks the onset of this change. Read More
Don't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
When traditional mass marketing started losing steam, marketers felt the need to engage their consumers at a personal level. This led to the advent of on-ground brand activation that enabled marketers to spread brand awareness, initiate product trials, respond to consumers’ queries and also close sales. Open-air markets, and later malls and office complexes became favourite destinations for brand activations, and all types of brands started investing in them.
Don't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
Doc Searls & David Weinberger
Co-authors, The Cluetrain Manifestos
‘Listening' has always been an essential part of communication. No matter whether you are talking in general or addressing your audience in masses, listening to the point of view of others makes the communication more meaningful and result-driven.
No wonder, the importance of listening has been inculcated in us from the very beginning of marketing. We all have been told while growing up to always listen before we speak. Learnt and practised effectively, this lesson could go a long way in helping today's digital marketers devise effective marketing campaigns. Here, we call it social listening.
Don't miss a single post! Subscribe to our RSS feed
Posted by Content Connoisseur on
Leave a comment
Data and creativity are two major aspects of marketing and there is a huge, ever-growing divide between the two. Even the leading brands and the most successful marketers keep swinging between the two while planning marketing strategies and brand activation ideas. Creative minds worry that the ever-increasing reliance on data will kill the freedom to take risks. While advocates of data-based marketing argue that millions should not be wasted on potential crash-and-fail ideas that are not guaranteed to hit the right spot.
Don't miss a single post! Subscribe to our RSS feed
Get expert tips straight to your inbox, and make informed choices as a marketer. Subscribe to our Marketing and Technology Blog below. We promise we will never ever spam you!
Get expert tips straight to your inbox, and make informed choices as a marketer.
We promise we will never ever spam you!
No thanks, I am not interested
