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Social media is the most volatile and vibrant of all customer engagement platforms available in current times. You never know, when things go out of hand on social media. Sometimes, it’s an Instagram or Facebook post that goes inexplicably viral and sometimes, it’s a PR crisis that comes out of the blue.
Posted by Content Connoisseur On January 18, 2021
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Social media has permeated every aspect of our lives; exponentially so since 2020. From health to fashion, technology and more, we have access to everything we want at the click of a button. No wonder then, having a digital media strategy is indispensable for brands to stand out today.
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We all have come across the term “Internet Troll” or “Social Media Troll”. A social media troll creates discord on the internet by raising an issue to upset people and brands. They throw inflammatory messages at the online community. Trolling is a nuisance, and it has become a menace, as everyone online seems to be having an opinion without realizing the consequence it can create. This online irritant does not only come from average individuals who are trying to gain cheap and quick publicity or attention but also comes from celebrities and world-renowned individuals too.
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Short on your budget to create an impactful campaign for your brand or product? Not enough funding to create a short campaign video for social media? Fret no more? There are many ways you can still make the buzz in the market, get your consumers talking about you, and eventually kick in sales.
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Over the years, technology has evolved and along with it so is the same with search engine optimization (SEO). With AI-enabled features such as voice assistant, we have witnessed the quick and expected change in the SEO landscape. You are aware of the importance of positioning your website on the top of Google SERPs ranking. A well-ranked page invites an enormous number of organic reach and increases the possibility of attracting and converting leads. As we enter 2021 let us have a look at some of the trends that digital marketers are going to be using for their SEO:
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One thing that 2020 taught us was that Digital Media has transformed the way we do business. Everything and anything is taking place online. The new era of marketing is taking place on the digital platform.
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Looking back, 2020 was a challenging year for many businesses across the market; the same is with digital marketing. However, through the challenges, they have come up with solutions that have transformed the way we do business. One of the biggest transformations is the openness and welcome attitude to the concept of working from home. The easy accessibility to a high-speed internet connection has helped people to be more connected than ever before. From online video calls to OTT entertainment, the digital space has helped many of us to go through a difficult period.
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Earlier it was unthinkable that brands can directly connect with their consumers, interact with them and even have a conversation that too in real-time. Previously, brands will speak and spoon feed the public, it was a one-sided communication. But ever since social media came to existence it brought a paradigm shift in the way brands do business. The market started to converse.
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The advent of social media has changed the way brands do their business, and it has also built a bridge for consumers to directly connect with brands. Recent reports suggested that around 74% of online shoppers rely on social media when making purchasing decisions. It is due to the democratic nature of social networks that come with unbiased reviews from both users and influencers. The perfect word that can describe both the buyer and seller is ‘convenience’. The customer can now easily purchase anything they want with just a click of a button, and receive pre-purchase and post-purchase guidance on their social network with ease. The brand can now also interact and connect with the customer’s conversation and reaction without any difficulties. But how does a brand know what is being said about them? This is where social listening comes in.
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It all started with a simple search on Google where the vast majority of online purchase started. Hence, if you are an online seller and banking only on paid search and social media, then you are missing on the hundreds of thousands of potential customer out there. This is because not only content will push your ranks in the search engine, as 70% of the traffic is funneled into results above the fold. It means that to generate organic buyers, you would need to rank on the top, at least on the first page. This is where SEO comes in.
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