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In fond memory of clients who had time…

I have a lot of respect for Clients who have time.

Take giving a brief on a campaign for instance; the expectations are – great insight, exceptional creative, disruptive ideas, and optimized costs. This is fair. No client must settle for less. However, "We need it in 48 hours…" is where the break down begins.

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Posted by Ambika Sharma On April 25, 2018

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How to fortify your Omnichannel Marketing Strategy

Gone are the days of going to a store, selecting an item and making the purchase. Although unimaginable today, that was the consumer journey back then. Digital media has provided a plethora of options and a world of convenience for consumers, but for marketers trying to understand the user journey of the consumer across an array of channels, it’s a struggle.
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Posted by Marketing Munshi On June 21, 2017

Why Data Intelligence is Essential for Marketing Organisations?

Posted by Ambika Sharma on March 6, 2018
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The marketing initiatives conducted in a particular residential area had been yielding slightly strange patterns in terms of returns. Some of the highly capital-intensive campaigns received a lukewarm response, whereas other marketing initiatives generated results which were much better than anticipated. This pattern was strange in nature because it contradicted the tendencies of the neighbourhood areas. But the actual cause for this development simply remained hidden from plain sight.

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5 Digital Marketing Mistakes Every Brand Should Avoid

Posted by Ambika Sharma on March 6, 2018
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With rapidly increasing interconnectivity all across the globe, the world is shrinking faster than we can imagine. And at the epicentre of this phenomenal change are digital technologies and their growing role in our day-to-day lives. The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions, but the only way to pull off this feat is by leaving no scope for mistakes in your digital marketing strategy. Here are 5 most common digital marketing mistakes that marketers must avoid while reaching out to their customers:

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Being A Devil’s Advocate To Your Digital Content Team: Ways and Benefits

Posted by Content Connoisseur on December 20, 2017
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Last year, a story became quite popular on the internet which said that Cannabis contains an alien DNA. It made several rounds on social media timeline every day and people kept sharing and commenting on it – some supported the claims, some denied it, and rest made fun of other comments. In just a week, that post turned into a social media storm fuelled by reactions of astonishment and outrage. Only a few were ‘I know what you did’ winks.

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Digital intelligence and 5 hacks for predictive content modeling made simple

Posted by Content Connoisseur on November 24, 2017
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Predictions fuel humanity. Having a fair idea of our action’s consequences helps us make better decisions. That is how soothsaying evolved into weather forecasts, giving people the power to plan better. But the inaccuracy of information played a spoilsport.

Finally, we have a system of predictions that actually work. Digital intelligence is getting smarter day by day and the ease of leveraging information from raw data is commendable. Predictive analytics allow us to peep into the future. It becomes easier, therefore, to shape marketing goals by analyzing real-time and historical data and running predictive models on them.

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Designing for Mobile UX: 5 Best Practices for your Brand

Posted by Technology Tamer on November 21, 2017
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At the dawn of the digital era, a fair looking website and a functional mobile application were considered vital digital milestones. With time and progress, made in the field of technology, these mere digital elements gradually became less of an option and more of a requirement.

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The Art of Being Contagious: How to Go Viral

Posted by Marketing Munshi on November 3, 2017
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At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting material out there that by its very nature attracts attention and discussion. But it’s not that simple. Today, content is everywhere. Social networks are continuously innovating for content forms that can ensure eyeballs, attention and most importantly, shares, particularly when human attention spans have gone worse than that of a goldfish.

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Integrating Offline and Online Marketing for better brand value

Posted by Marketing Munshi on October 11, 2017
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Amidst the constant debate around choosing the better between online and offline marketing, people forget the real deal- looking for thebest of both worlds. Ever since the internet has expanded into a community of its own, it’s inadvisable to cater to just one of offline or online.

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5 Common Paid Advertising Mistakes that are Killing your ROI

Posted by Marketing Munshi on October 6, 2017
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“Perfect execution on poor strategy will not result in good ROI.”

— Tom Bukevicius

He’s right. A brand needs to focus on its strategy before it expects seamless execution. While devising their marketing strategy, businesses need to decide which type of advertising would be best for them, and how much of their budget they need to invest for the same. In fact, lack of strategy can result in lost revenues, PR disasters, or customers ignoring your brand message.

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7 Demonstrated content marketing tactics to ensure results

Posted by Content Connoisseur on September 19, 2017
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According to a recent report, content marketing costs 62% less than traditional marketing and generates about three times as many leads. But in order to truly gain traction and get results, a well-planned strategy needs to be put in place. Here are seven ways content marketing drives your brand initiatives towards success.

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