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  • Fresh Off The Keyboard
    Ambika-Sharma

    I have a lot of respect for Clients who have time.

    Take giving a brief on a campaign for instance; the expectations are – great insight, exceptional creative, disruptive ideas, and optimized costs. This is fair. No client must settle for less. However, "We need it in 48 hours…" is where the break down begins.

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    Posted by On April 25, 2018

     
  • Featured Posts
    Omnichannel Marketing Strategy

    Gone are the days of going to a store, selecting an item and making the purchase. Although unimaginable today, that was the consumer journey back then. Digital media has provided a plethora of options and a world of convenience for consumers, but for marketers trying to understand the user journey of the consumer across an array of channels, it’s a struggle.

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    Posted by On June 21, 2017

     
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