The current COVID-19 situation is the first experience for most of us to work from home at this scale. Unprecedented situations call for unprecedented measures and work from home has become a need to ensure long term wellness of individuals and the country as a whole. Most people and organizations are unprepared with Infrastructure and mentally to work from home, the eco system is not robust enough and we are already seeing news of online systems crashing.

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Covid-19 is a black swan event, a human tragedy with a long-term economic damage. Everything that we knew about the world conducted business 60 days ago has changed. In the next few quarters consumer behavior, changed media consumption, partial relaxation of restrictions, drop of discretionary spends and many other factors will define a new normal for more than just purchase patterns. In the next few quarters we will see freakonomics at its best.

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2 weeks into lockdown, life has come to a standstill, well business certainly has. Nature rejuvenates taking a break from the pressure of supporting the wants of 7.8 billion people. This is an unprecedented time, something none of us have seen in our lifetimes but it is also a time for brands to rejuvenate their relationships with their consumers. As the saying goes, you may skip someone’s celebration, but you cannot skip a funeral.  The thought leaders in the world of brands have snapped up and made the effort to make lives of those they care about easier, share their sadness and help improve their life.

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The current COVID-19 situation is the first experience for most of us to work from home at this scale. Unprecedented situations call for unprecedented measures and work from home has become a need to ensure long term wellness of individuals and the country as a whole. Most people and organizations are unprepared with Infrastructure and mentally to work from home, the eco system is not robust enough and we are already seeing news of online systems crashing.

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A week into the lockdown and life has turned on its head for almost everyone. It is imperative for businesses, brands and consumers to quickly learn the new way to operate in the coming months.

The lockdown has disrupted consumption patterns. Work from home and isolation have resulted in New Online Behavioral Shifts Beginning to Take Shape. Some of these patterns are changing for the long term. Marketing has been disrupted. Many organizations are taking a step back into a blackout, while others are seeing it as an opportunity to build trust in their brand values and improve their relationship with their consumers.

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