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An inspiring journey of ‘Desh Ka Protein’

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Proburst, a health supplement brand that’s made in India and made for Indian body type wanted to transform the brand image and build credibility for Proburst as a supplement of superior quality. However, the challenge was to create a place for the brand in a market that was highly dominated by foreign supplement brands. To overcome this, an omni-channel strategy was crafted for better engagement and brand credibility through innovative content and effective campaigns. Insight showed that 86% of users prefer interactive and visual content so we had famous athlete, Yogeshwar Dutt and Youth Icon, Rannvijay Singh as Brand ambassadors and other influencers on-board that made us reach to a wider audience.