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Tata Cliq – Mumbai Cliqs in style Activation


At the beginning of 2020, Tata Cliq wanted to perceive and celebrate the fashionistas of Mumbai. To capture that emotion, we conceptualized a delightful campaign exploring a unique way to reach out to the most stylish Mumbaikars and reward them with a gift.

We conceptualized the idea of attaching a spotlight to a drone as it hovered over the most stylish folks in the streets of Mumbai and shone it on them, literally putting them in the spotlight. To add to the surprise of being in the spotlight, they were further presented with a token of appreciation. This proved beyond reason that Mumbai was StylistiQ, ChiQ, IconiQ and much more. The result was undying brand devotion.