Proburst was planning the nationwide launch of their new protein drink. Pulp Strategy was roped as the communication partner for the launch.

Keeping the brand and its target audience in mind, we conceptualised and designed a user-friendly and engaging website containing all the relevant information regarding the product.

To help fitness enthusiasts access the right information with ease, we conceptualised a tab called “What’s your goal?”. This tab enabled users to choose their fitness goal from a drop-down menu and get access to customised content for different fitness goals in the form of relevant lifestyle-related content, dietary suggestions, and blogs.

Going a step further, we created useful lifestyle-related content for the target audience, including dietary tips, workout ideas, and insights on different types of proteins for different body types. Apart from this, we developed a microsite wherein audiences were able to check the authenticity of the product and explore other information about the company.

This helped Proburst generate substantial leads and create awareness about the product at the time of its launch.