The art of comedy is no joke. This is exactly what Amazon Prime Video set out to prove in Comicstaan 2 at the prestigious Mithibai College, Mumbai.
Intending to initiate a laughter riot, we engaged 10 000+ students over 4 days with numerous interactive activities which resulted in immense awareness and consideration for the brand. The headlining event was a special contest screened with some of India’s top female comedians tickling the funny bone of over 750 students. The result was an awestruck audience with laughter-induced fatigue by the end.
