Dry and style in one go. With the Philips KeraShine ‘Airstyler’, women could now get naturally straight and beautifully smooth hair, with no damaging frizz. A series of videos for the web helped create product awareness for a larger audience.

2015 will be the year of the video and the play button is already taking center stage. Video Marketing has evolved from being a tertiary visual extension of your content strategy to becoming a full-fledged category of online marketing. It is now one of the most powerful forms of online advertising that could serve as the perfect educational, entertainment, and engagement tool. The future of video ads as one of the key parts of any good online promotional strategy can be easily predicted by looking at convincing statistics proclaiming that by 2017, online video will account for 70% of consumer traffic on internet.