Intel wanted to showcase technology as an engine for infinite possibilities of learning and their target audience was parents to school-going-students. Insight revealed that parents wanted their children to learn something and create something productive while having fun and we decided to carry out an integrated marketing campaign ‘TimeForNewLearning’ that used Intel’s own social channels and radio to drive footfalls to retail. The parents and children got to create art together assisted by an artist via an Intel based tablet – an experience that could be and was shared on social media. As a result, this campaign powered superior retail experiences, genuine advocacy of the brand and increased consumer engagement, translating into preference and sales conversions for devices powered by Intel.
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