To demonstrate the effectiveness of Philips Hue, we conceptualized a dome-like structure that was equipped with the product. The dome was designed and installed in the heart of Gurugram at the DLF Cyber Hub and across various Tier 1 metro cities.
The Dome was furnished with miniature home-like settings for a bedroom, living room, and a dining room. Stunning 4K projections, inspired by nature, were incorporated to evoke a must-have desire in our audience and motivate them to transform their lifestyles. Philips’s Brand Ambassador, Shruti Hassan was invited for the inauguration along with other key influencers.
The campaign delivered over 18,000 personalized moments of Philips Hue and introduced close to 1.4 million people to the future of lighting.
