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Promise of health – Housewife


A mother’s responsibilities towards her child trump everything in her life. This was the emotion we wanted to elaborate on in this digital film we conceptualized for Philips Avent.

The film opens with an exposition with the mother telling her child that every other responsibility in her life falls short when compared to providing the utmost care for her child’s health. And caring for the child’s health when she isn’t around is not a problem any more thanks to an array of products by Philips Avent. The mother can now rest easy knowing that her child’s health is all taken care of with the help of Philips Avent products. The film received massive acclaim due to its thoughtful nature and drove a huge sales margin for the brand.