To commemorate Women’s Day 2017, Canon came up with a brief for women-only photography workshops across 4 cities, with 4 mentors and 8 sessions during Women’s Day celebrations.
We conceptualized a digital campaign to inspire budding women photographers. A microsite was created to enable photographers to register themselves to attend the sessions in their respective cities. A wide array of engaging content was created to accompany the campaign, primarily focusing on three major pillars of the workshop – Candid Photography, Nature Photography, and Still-Life Photography. This vibrantly impactful content not only ensured that we got enough microsite visits but also secured an ample number of registrations.
The digital campaign resulted in full-house participation in all the sessions across the 4 cities. The campaign also saw a 180% decrease in acquisition cost and gained a reach of 6.6 million+.
