A disruptive activity is of utmost importance to get your target audience talking. That’s exactly how we generated awareness about male grooming for Philips Shaver.
We conceptualized the film by wanting to touch the pain points of our target audience while highlighting women’s take on male grooming. We strategically placed banners and posters in men’s washrooms, communicating the take of the opposite sex on men’s grooming. The film amassed gigantic buzz around the product during pre-launch and drove much awareness for the brand.
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