With billions of apps being downloaded and consumption of content on handheld devices showing a sharp upswing, driving the smart phone revolution, Google Play Books app was launched in India. It was necessary to popularize the new and unique Google Play Books app as an online library boasting easy availability, for a convenient book-reading experience on-the-go and to propagate the message of this eco-friendly (paper-free) way to read.
The team created a Play Book experience pad at the Indira Gandhi International Airport (T3) reaching over a million frequent flyers at a suitably relevant time for picking up a book right before a long flight. An innovative DM with high-quality mobile screen wipe for phones delivered the simple yet relevant message – Get The Google Play Books App – Download your E-Book, wipe your phone screen clean – and you are ready to read your favorite author. ‘Carry the books you love, anywhere you go’
