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Philips Trimmer: Disruptive Media Launch with Arjun Kapoor

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Roping in Arjun Kapoor to unveil the Philips Pro-Skin Advanced Trimmer, we created a personalized experience for young consumers who demonstrated inspiring grooming qualities just like Arjun. Out of a large number of participants, 5 finalists were selected by Arjun Kapoor himself to receive a ‘live’ personal styling session in the presence of the media. This was followed by these finalists proceeding to their respective styling zones and discovering the unique style that flattered their persona and helped them create quite an impression, using the Philips Pro-Skin Advance Trimmer.