Brief: Daily contests to be designed on social media in order to bring to life the tablet experience for four days, evangelizing the technology and feature set of the tablet by introducing one key feature daily for the whole week and inviting audience participation.
Strategy: The campaign on social posed questions on the Micromax Canvas Tab P666, quizzing the audience on features like multi tasking, display and screen size, vibrancy with immersive graphic quality, high resolution camera features and an in-built app that can protect from viruses and malicious android app.
Results: The campaign was a huge success with overwhelming impressions documented in a single day. Keyword ‘Micromax Canvas Tab P666’ trended on social media even after the campaign was over.
