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Hero Electric – When content electrified a million hearts

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Hero electric wanted to create brand awareness, improve engagement and product desirability. Even though they had the perfect product for India’s need in the form of a clean energy-based vehicle, there were still challenges.
To tackle this problem, we decided to take an omni-channel approach and ran the campaign ‘Dil electric hai’. It sparked conversations and reached out to millions of customers throughout social media and other traditional media formats. In the campaign, we went beyond digital and hit the ground by running for a cause in Super Sikh Run 2017 and showcasing our product portfolio at Auto Expo 2018. We tweeted, posted and generated 8,000 leads, increased 50% sales and drove around 173% web traffic. Moreover, there was a 100% increase in social media fan base, and over 1,00,000 online conversations around ‘Dil electric hai’