According to a research, students use their digital devices mostly to browse through social media platforms, play games, chat and take selfies. The objective was to encourage young minds into adopting the range of high performing HP laptops. We achieved this by targeting students where they learn to unlock their full potential and show them how HP laptops can help them do the same.
As campuses were an integral part of the lives of students, we decided to catch them there. We made a promo video and created 3 experiential zones in 60+ colleges spread across 8 cities. We engaged thousands of young minds and showcased the potential of HP laptops via exclusive demos, and educated the students about how these laptops can be the ultimate tools of change for learners and creators. What’s more, we created gaming zones to showcase their capability to run high-end graphic games. By the end of this activity, we engaged and inspired 20,000 young minds and secured 10,000+ registrations.