Content drives the world, at-least in the digital space. When Arjun Kapoor (popular Bollywood movie star) unveiled the Philips Pro-Skin Advance Trimmer, we created a personalized experience for young consumers who demonstrated endearing and grooming qualities closest to those of Arjun. Of the participants, 5 finalists were selected by Arjun Kapoor himself to receive a ‘live’ personal styling session in the presence of the media. A quick huddle was followed by the 5 consumers proceeding to their respective styling zones and each discovering his own unique style that flattered his persona and would create quite an impression, using the Philips Pro-Skin Advance Trimmer.
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