Philips wanted to position its Body Groomer range as the one stop solution for safer manscaping by creating awareness, education and sparking conversations around male grooming. So, we chalked out a 5 step execution strategy for the body groomer launch campaign and the second step mainly included generating insight led engaging content by our audience. So, funny and brutally honest vox pop videos were shot where our team hit the streets, showed two pictures and asked a simple question ‘What would you prefer’ and there we had a number of women responses, all of them advocating male grooming and giving way to more Philips-friendly conversations.
