Business Enquiry

Apple and Reliance: ISP alliance at retail

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Reliance in partnership with Apple launched the iPhone 4C and 5S with a unique data plan at an effective monthly pricing and no down payment in the midst of the operator driven plans on device models, followed in the USA. We created a force of trained demonstrators across 30 cities in LFRs to help increase uptake, increase discoverability and speed up adoption of the unique proposition, resulting in a jump in adoption at retail.