Brief:
Windows wanted to create a program to harness the energy of the youth by building an army of Windows Brand Ambassadors representing the student community in India. Windows UCrew program with its influencer driven approach, personalized consumer experience and an expansive outreach to students in universities as well as popular student festivals. This enabled the brand to engage with the youth audience and deliver unique consumer experiences.
Solution:
As part of the UCrew program, we associated with Channel V with an exclusive proposition of a Windows device that could be ‘your chance to feature on Channel V.’ Be on [V] travelled with the Channel V’s campus festivals across cities before culminating into a finale in Goa.
Results:
Be on [V] created enhanced equity for the campus program and the UCrew with increased participation trials and brand love.
