Renaissance Living Spaces (RLS) experienced a market slump due to the advent of other student housing start-ups. They were having a hard time convincing their prospects and acquiring new customers.
Keeping this challenge in mind, Pulp Strategy conceptualized an effective social media campaign that would appeal to their core audience by advocating the core pillars of a student housing. On top of that, we created a media campaign with razor-sharp targeting. With in-depth audience persona research and sharp targeting, the campaign generated a substantial amount of lead, which led the brand to constitute an additional department to handle such leads.
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