A mother’s responsibilities towards her child trump everything in her life. This was the emotion we wanted to elaborate on in this digital film we conceptualized for Philips Avent.
The film opens with an entrepreneur couple with their newborn baby. We focus on the mother who speaks about the importance of breastmilk for the baby in the first 6 months of its life. The mother rests easy knowing that the health of her child is in the safe hands. This is possible thanks to a wide range of thoughtful products by Philips Avent. This digital film succeeded in bringing the emotion of being new parents to life through heartfelt dialogue and situations. The film received massive acclaim due to its thoughtful nature and drove a huge sales margin for the brand.
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