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The objective of the campaign was to launch Agaro on social media with clutter-breaking and disruptive campaign strategy while focusing on the key differentiators that set it apart from the competition. We concentrated on the core values of Agaro, how its products provided customers with a better value for their money and their competitive pricing. To put this point across, we launched the campaign #BrideTheGap concentrating on its product range. The campaign was successful in helping the brand make its presence felt on social media and build a loyal customer base.