Brief:
Reach out and introduce consumers to their first online shopping experience with Yebhi.com (retail industry player) via a unique initiative which drives trials and encourages first-time consumers to shop online.
Solution:
NFC Technology was integrated with a strong creative aspect, creating virtual walls in the likeness of display racks that allowed consumers to shop during their coffee breaks across India’s largest most prominent café chain – Café Coffee Day. Consumers with their NFC enabled smartphones could do their shopping while waiting for their friend or their order.
Results: With 150 plus online media PR stories in its first week, this campaign introduced first time consumers to online shopping via the Virtual Shopping Walls. 8000 consumers tapped and shopped on the spot.
