While all our efforts are aimed at reducing outdoor air pollution, the pollution inside our cars is usually ignored. Phillips GoPure bridges this need gap and provides customers with the freedom to breathe fresh air inside their cars. It is a compact air purifier that enhances the air quality inside the vehicle. To establish a need and bring this in-car air quality solution in the consideration set of the target audience, we adopted a four-stage digital campaign aimed at creating awareness, generating product demand and driving conversions. Taking the campaign on-ground, we tied up with MerU Cabs. Moreover, we ran geo-targeted ads on e-commerce platforms to drive clicks. The campaign was highly successful at creating product awareness and generating sales.