Youth today are in a tearing hurry, we kept in step with ‘Gear up for college in 60 seconds’ which targeted youngsters who were about to set foot into the exciting, fast-paced life at college for the first time. ‘Gear up in 60 seconds’ used fun, illustrated, real life scenarios one comes across in campus life to create affinity towards hand-held devices with a socially engaging campaign for a digitally native audience. Positioning a hand held smart device as a must-have for campus life ‘Gear up in 60 seconds’ also extended itself to a campaign App, which enabled students to create fun gear such as T-shirts, tablet covers, bags and more for campus goers.
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