Brief: Philips, the pioneer in personal styling and grooming wanted to bring forth a faster way to style. The objective was to associate Philips styling products with convenience and speed in the minds of the youth, who’re always on-the-go.
Solution: Speed and Style came together in an integrated campaign to crown India’s SpeedStyle sensation. The team created #SpeedStyle, the hunt to find the most stylish people in town.
The task was simple, ‘style yourself as fast as you can with the Philips styling range and share with #PhilipsSpeedStyle on your social networks. If your style is quick and sleek, you could get to meet Arjun Kapoor or Alia Bhatt.’
An interactive Android application was created to challenge people to style themselves as fast as possible in tune with the hectic time-pressed lifestyles of today. Radio and digital drove promotion as SpeedStyle stations were setup across key locations in Delhi, Mumbai, and Bangalore to give the audience a real time experience of the Philips Trimmer and KeraShine range. Through the SpeedStyle app, prime campuses and malls became the styling destination.
Result: An astounding number of people were engaged on-ground, wherein people conversed about personal styling and grooming. They had a hands-on experience of the Philips Personal Care range, and discovered the convenience with which personal styling could now be done. Women tried trendy hair styles in minutes while the men raised the style quotient with their cool beard styles. The SpeedStyle live DIY stations set up across malls and campuses attracted over many participants, who competed for the title of the SpeedStyle sensation. Winners got a chance to meet Arjun Kapoor or Alia Bhatt, along with receiving a bunch of Philips Personal Care products.
