Too many times we have resorted to creating microsites for campaigns, spending our campaign dollars in driving audiences to the microsite, only to lose them once the campaign ends. With ‘The Big Leap’ being a youth centric peer-to-peer marketing campaign, we wanted to create a microsite but within the brand page on Facebook. ‘The Big Leap’ application created on Facebook is among the most comprehensive user apps, with functionality of a microsite and the advantages of resting within social media. It allows for user sign-ins with gated engagement as well as gated content and notifications while allowing engagement with public-facing content, embedded videos, online games, provisions to upload user-generated content as well as a moderation panel for quick sharing and launch.
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