We organized a series of events and exhibitions for Microsoft Education to interact with its target audience, which included OEM partners, education institutions and students. From events for OEM partners to the UNESCO annual event wherein Microsoft showcased its technological innovations in the education sector, we helped the brand promote its educational offerings through events and on-ground activations that delivered impressive results.

In the coveted UNESCO EDU exhibitions, Microsoft stalls grabbed eyeballs and witnessed hundreds in footfall per day. The educational events resulted in free flow of information, and provided a platform for teachers to know more about how Microsoft solutions can make education delivery more effective and impactful. The DIDAC EDU Exhibition enabled healthy interactions between partners and their customers. A one-of-a-kind event for Microsoft’s OEM partners, iMpowering City, became a huge success and direct communication between the brand and their core sales team was initiated. It also helped Microsoft to gather insights on customer mindsets and behaviors.