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Shell CRM


Shell Lubricants is known for its exciting engagement activities with their audiences. Years ago, Shell Lubricants planned to conduct several engagements such as events and exhibitions through the year across the country.

To help Shell Lubricants achieve this primary objective, Pulp Strategy created a centralised platform that would enable Shell to plan out and monitor these events and engagements effectively. This centralised dashboard would act as a repository for 75 engagements planned to run in a year.

This unique platform enabled the Shell Lubricants’ team to organise and manage customer information better, generate various reports quickly and send emailers through the dashboard and more.