A medical tourism based SME startup in India that facilitates unparalleled medical treatment for all who are settled off-shore and seek world-class healthcare services in India. The objective was to increase ROI through a better structure and SEO friendly website, enhancing the user experience and generating leads in the overseas markets of US, South Africa, Middle East. The website was built on WordPress as the CMS. At the frontend hyper text markup language or HTML5, CSS, Javascript, and Jquerry have been adapted. MySQL database and PHP as the server side coding language was deployed at the backend. Apart from these, the other tools applied were the Pencil Wireframing Tool, Just in mind Prototyping Tool and softwares like Photoshop, Illustrator and Invision.
