Brief: EMC India wanted to use an exclusive platform to connect with their key accounts, CIO’s and CXO’s and IT decision-makers by introducing customised EMC solutions to meet organizational data management challenges.

Solution: A state-of-the-art business lounge on wheels equipped with a virtual walkthrough personalized as com solutions was created. CIOs and decision makers from key accounts were invited and briefed, with a hands-on experience of EMC offerings right at their doorstep. A cutting-edge B2B environment was created within the Transformation Coach with interactive sessions. Online modules were designed and demonstrated to top IT personnel in attendance and customized solutions were offered to address their precise infrastructural needs. The lounge with 5-star catering served as a state-of-the-art transformation centre for business meetings.

Results: The Transformation Coach reached out to IT decision makers across the country. A dedicated team of EMC experts and a virtual crack team from Singapore assessed and presented customized solutions to their CIO clients, reaching 3/4th of their core audience decision makers.