Brief: Philips, the pioneer in personal styling and grooming wanted to bring forth a faster way to style. The objective was to associate Philips styling products with convenience and speed in the minds of the youth, who’re always on-the-go.
Solution: An interactive application was created on Facebook and Android to provide a platform to the participants to style themselves as fast as they could. To get the digital community buzzing and encourage the audience to participate in the SpeedStyle contest, conversations were driven around personal styling and the problems people face in their everyday styling. Conversations were generated around hashtags like #PhilipsSpeedStyle, #SpeedStyle4Girls, #SpeedStyle4Boys along with a Valentine themed conversation of #SpeedStyle4Valentine. Mini-contests were created to engage the audience across Twitter and position Philips as their go-to solution for their daily styling needs. To amplify the campaign’s reach, popular display media platforms like Google Display Network were
Result: The campaign achieved huge digital traction and reached a social high as perceptions about daily personal styling changed. Over 90,000,000 impressions were registered online with over 140,000 social conversations generated. #PhilipsSpeedStyle trended, both nationally and globally, over several days, providing the campaign considerable amount of hype and mileage. The digital world got talking about Philips, and their Trimmer and Kerashine range shone through as the poster boys of quick and convenient daily personal styling. With extensive coverage by media outlets like Afaqs, Business Standard, HT Syndication, SpeedStyle was applauded for its innovative content and for being a comprehensive digital campaign.
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