Barco wanted to overcome the challenge of engaging their B2B clients digitally and create awareness about the wide variety of their products. To tackle this challenge, we crafted a content-focused lead generation campaign. We dug into this market and got our insights through audience assessment for the C-suite and decision-maker.
We made a story out of the complexities of the products and simplified it so that the audience could understand it easily. We kept the Barco communication interesting and engaging. Through simplifying visual data and united solutions, we paved the way for brighter outcomes. In just 6 months, we received 3,878,366 impressions, 370,392 engagement and 1500 leads.
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